Overview of the AR/VR Industry

Overview of the AR and VR Industry

The Augmented Reality (AR) and Virtual Reality (VR) industry involves the development and application of immersive technologies that blend digital and physical environments. AR overlays digital information onto the real world, while VR creates fully immersive digital experiences.

Market Growth

The global AR and VR market was valued at approximately $18.8 billion in 2020 and is projected to reach $297 billion by 2024, growing at a CAGR of 60.5%. The industry's growth is driven by technological advancements, increasing consumer demand for immersive experiences, and expanding applications in various sectors.

Applications and Impact

AR and VR have a significant impact on society by enhancing education, training, entertainment, and communication. In education, AR and VR enable interactive and immersive learning experiences, improving engagement and retention. In healthcare, these technologies are used for surgical simulations, medical training, and patient therapy. In retail, AR and VR provide virtual try-ons and immersive shopping experiences.

Acceleration Due to COVID-19

The COVID-19 pandemic has accelerated the adoption of AR and VR, as individuals and organizations seek innovative ways to connect, learn, and entertain. The increased need for remote interaction and virtual experiences has driven the demand for AR and VR solutions.

Challenges in the Industry

Despite the potential benefits, the AR and VR industry faces challenges related to content creation, hardware costs, and user acceptance. Addressing these issues is crucial for the continued growth and adoption of AR and VR technologies.

Future Prospects

The potential benefits of AR and VR innovations are immense. Continued investment and innovation in this sector are essential for driving growth. As technology continues to advance, the AR and VR industry will play a crucial role in shaping the future of various industries, providing engaging and immersive experiences, and enhancing the way we interact with the digital world.

How to connect with VC firms in the AR/VR Industry?

Target Key VC Firms

To connect with VCs in the AR/VR sector, target firms such as Sequoia Capital, Andreessen Horowitz, and Lightspeed Venture Partners. Research their investment portfolios to understand their focus areas and tailor your approach accordingly.

Networking Opportunities

Networking through industry conferences, AR/VR summits, and tech forums can provide opportunities to meet VC partners. These events are ideal for building relationships and understanding the interests of potential investors.

Effective Pitching Strategies

When pitching, focus on demonstrating the market potential, technological innovation, and scalability of your AR/VR solution. Be prepared to discuss your business model, customer acquisition strategies, and revenue projections in detail to showcase the viability of your business.

Participating in Demo Days

Participating in demo days hosted by AR/VR accelerators or incubators can help you showcase your product to a broader audience of VCs. These events offer a platform to present your innovation and gain valuable feedback.

Crafting a Compelling Story

Crafting a compelling story about your product’s impact and the problem it solves will resonate well with VC investors who are looking for high-growth potential startups. Emphasize the unique value proposition and real-world applications of your technology.

Comprehensive Pitch Deck

Following up with a comprehensive pitch deck that includes market analysis, go-to-market strategy, and potential exit opportunities can further strengthen your case. This shows that you have a well-thought-out plan for growth and profitability.

Highlighting Strategic Partnerships

Highlighting any strategic partnerships or collaborations with major tech companies or content creators can also add weight to your pitch. Demonstrating established connections can reassure VCs of your industry relevance and network strength.

Presenting a Strong Team

Ensuring that you present a well-rounded team with expertise in both AR/VR technology and business development will appeal to VCs looking for capable execution of your vision. A strong team is often a decisive factor in investment decisions.

Most active VC firms in AR/VR Industry?

Overview

To connect with VCs in the AR/VR sector, target firms such as Sequoia Capital, Andreessen Horowitz, and Greylock Partners. These firms have a strong track record of investing in successful AR/VR startups.

Sequoia Capital

Sequoia Capital, known for backing companies like Unity and Niantic, focuses on high-growth potential and market disruption. Their investments aim to support startups that can revolutionize the AR/VR industry.

Andreessen Horowitz

Andreessen Horowitz, with investments in companies like Oculus and Magic Leap, looks for innovative AR/VR solutions that can scale globally. They prioritize technologies with the potential for significant market impact.

Greylock Partners

Greylock Partners, with a portfolio including 3D Robotics and Redfin, seeks out startups with strong user engagement and scalable business models. They focus on companies that can deliver sustained growth and user satisfaction.

Research and Connection

To connect with these VCs, research their investment portfolios and identify partners who have shown interest in your industry. Attend industry conferences, AR/VR summits, and tech forums where these VCs are likely to be present.

Participating in Demo Days

Participating in demo days hosted by AR/VR accelerators or incubators can also provide exposure. These events offer opportunities to showcase your product to a broader audience of potential investors.

Pitching to VCs

When pitching to VCs, emphasize your startup’s market opportunity, technological innovation, and scalability. Be prepared to discuss your business model, customer acquisition strategies, and revenue projections in detail.

Crafting a Compelling Story

Crafting a compelling story about your product’s impact and the problem it solves will resonate well with VC investors. Highlight the unique aspects and potential of your solution.

Comprehensive Pitch Deck

Follow up with a comprehensive pitch deck that includes market analysis, competitive landscape, and potential exit opportunities. This will provide VCs with a clear understanding of your business and its potential.

Strategic Partnerships

Highlighting any strategic partnerships or collaborations with major tech companies or entertainment studios can also add weight to your pitch. These relationships can demonstrate market validation and growth potential.

Presenting a Strong Team

Ensure that you present a well-rounded team with expertise in both AR/VR technology and business development. A capable team is essential for executing your vision and achieving success.

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We found 85 VC firms investing in AR/VR on Angels Partners

Madrona Venture Group
Investing in Software (Web Marketplace Saas..) &b...
 Seattle (WA), U.S.A.
  • main investor picture
    Daniel Lizio-Katzen
    Principal
  • main investor picture
    Maria Karaivanova
    Advisor
  • main investor picture
    Tom Alberg
    Managing Director
  • main investor picture
    Jennifer Chambers
  • main investor picture
    Soma Somasegar
    Partner
  • main investor picture
    Patrick Ennis
    Partner
Investor Picture
Previous Investments
  • Wonder Workshop (Formerly Play:
  • Rep the Squad: $1500000 (Seed Round)
  • Polly: $7000000 (Series A)
  • Datacoral: $10000000 (Series A)
  • Streamlio: $7500000 (Series A)
  • 2nd Watch: $19000000 (Series D)
  • 2nd Watch: $10000000 (Series C)
  • 2nd Watch: $23000000 (Series C)
  • 2nd Watch: $23000000 (Venture Round)
  • 2nd Watch: $4200000 (Venture Round)
  • Jama Software: $20000000 (Series C)
  • Shippable: $8000000 (Series A)
  • Shippable: $2100000 (Seed Round)
  • Union Bay Networks: $1900000 (Seed Round)
  • buuteeq: $10000000 (Series B)
  • AppFog: $8000000 (Series B)
  • AppFog: $1800000 (Series A)
  • Mobilisafe: $1200000 (Venture Round)
  • Z2: $2500000 (Series B)
  • Appature: $3500000 (Series A)
  • Impinj: $19000000 (Series E)
  • Impinj: $26500000 (Series D)
  • Impinj: $22000000 (Series C)
  • Impinj: $14000000 (Series B)
  • ExtraHop Networks: $41000000 (Series C)
  • ExtraHop Networks: (Series C)
  • ExtraHop Networks: $14000000 (Series B)
  • ExtraHop: $41000000 (Series C)
  • ExtraHop: (Series C)
  • ExtraHop: $14000000 (Series B)
  • Apptio: $45000000 (Series E)
  • Apptio: $50000000 (Series D)
  • Apptio: $20000000 (Series C)
  • Apptio: $14000000 (Series B)
  • Apptio: $7000000 (Series A)
  • Tier 3: $10000000 (Series B)
  • Tier 3: $8500000 (Series A)
  • PayScale: $7000000 (Venture Round)
  • PayScale: $10300000 (Series C)
  • PayScale: $7000000 (Series B)
  • PayScale: $3200000 (Series A)
  • Mixpo: $4000000 (Series B)
  • Mixpo: $6500000 (Series A)
  • World Wide Packets: $7500000 (Venture Round)
  • World Wide Packets: $25500000 (Series D)
  • World Wide Packets: $8700000 (Series C)
  • World Wide Packets: $15700000 (Series C)
  • Farecast: $12100000 (Series C)
  • Farecast: $7000000 (Series B)
  • Farecast: $1500000 (Series A)
  • Isilon Systems: $10000000 (Series E)
  • Isilon Systems: $20000000 (Series D)
  • Isilon Systems: $15500000 (Series C)
  • Isilon Systems: $15000000 (Series B)
  • iConclude: $9000000 (Series B)
  • iConclude: $3000000 (Series A)
  • iConclude: $500000 (Seed Round)
  • Pulumi Corporation: $5000000 (Seed Round)
  • AnswerIQ: $5000000 (Series A)
  • MyAdvo: (Angel Round)
  • CloudCoreo: $2900000 (Seed Round)
  • Zirra: $1600000 (Series A)
  • Velvetcase: $2000000 (Venture Round)
  • BlueDot: $10000000 (Venture Round)
  • Haiku Deck: $3000000 (Series A)
  • INDOCHINO: $13000000 (Series B)
  • INDOCHINO: $13000000 (Venture Round)
  • Indochino: $13000000 (Series B)
  • Indochino: $4000000 (Series A)
  • Decide: $8000000 (Series C)
  • Mobilewalla: $4000000 (Series A)
  • Animoto: $25000000 (Series C)
  • Optify: $6100000 (Series B)
  • Optify: $2800000 (Series A)
  • AdReady: $5300000 (Series C)
  • AdReady: $10000000 (Series B)
  • Jambool: $5000000 (Series B)
  • Yieldex: $8500000 (Series B)
  • Mercent Corporation: $6500000 (Series B)
  • Mercent Corporation: $4000000 (Venture Round)
  • GawkBox: $3700000 (Series A)
  • TerraClear: $6100000 (Series A)
  • College Pulse: $1500000 (Seed Round)
  • Igneous: $25900000 (Series C)
  • XNOR.ai: $12000000 (Series A)
  • Xnor.ai: $12000000 (Series A)
  • Booster Fuels: $3100000 (Seed Round)
  • Turi: $18500000 (Series B)
  • Turi: $6800000 (Series A)
  • Skytap: $35000000 (Series D)
  • Skytap: $6500000 (Series C)
  • Skytap: $10000000 (Series C)
  • Skytap: $7000000 (Series B)
  • Skytap: $6000000 (Series A)
  • Knock: $10000000 (Series A)
  • Pro.com: $33000000 (Series B)
  • Pro.com: $14000000 (Series A)
  • MessageYes (formerly ReplyYes): $6500000 (Series A)
  • Boomerang Commerce: $12000000 (Series B)
  • Lumo Bodytech: $10000000 (Series B)
  • Lumo Bodytech: $5000000 (Series A)
  • Placed: $10000000 (Series B)
  • Placed: (Seed Round)
  • Placed: (Seed Round)
  • Evocalize: $3000000 (Seed Round)
  • Redfin: $50000000 (Series F)
  • Redfin: $14800000 (Series E)
  • Redfin: $10000000 (Series D)
  • Redfin: $12000000 (Series C)
  • Redfin: $8000000 (Series B)
  • Lexion: $4200000 (Seed Round)
  • Highspot: $60000000 (Series D)
  • Eclypsium: $8800000 (Series A)
  • Echodyne: $29000000 (Series B)
  • Echodyne: $15000000 (Series A)
  • Rigado: $15000000 (Series A)
  • OPAL: $12500000 (Series B)
  • OPAL: $15500000 (Series B)
  • OPAL: $8000000 (Series A)
  • Finsphere: $12300000 (Venture Round)
  • Finsphere: $9000000 (Series B)
  • Wetpaint: $25000000 (Series C)
  • Wetpaint: $9500000 (Series B)
  • Wetpaint: $5300000 (Series A)
  • Tesorio: $10000000 (Series A)
  • The Riveter: $16300000 (Series A)
  • The Riveter: $4800000 (Venture Round)
  • The Riveter: $5500000 (Venture Round)
  • Algorithmia: $2400000 (Seed Round)
  • FLEXE: $80000000 (Later stage VC)
  • Amperity: $28000000 (Later stage VC)
  • Heptio: $25000000 (Later stage VC)
  • Igneous Systems: $15000000 (Later stage VC)
  • Pixvana, Inc.: $14000000 (Early stage VC)
  • Versive: $12700000 (Later stage VC)
  • Tigera: $10000000 (Later stage VC)
  • TraceMe: $9000000 (Early stage VC)
  • Trade Coffee: $9000000 (Early stage VC)
  • Bizible: $8100000 (Later stage VC)
  • LumaTax: $3000000 (Later stage VC)
  • IOpipe: $2500000 (Seed Round)
  • Pulse Labs: $2500000 (Seed Round)
  • Integris Software: $1500000 (Later stage VC)
  • Snowflake:
  • Give InKind:
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Madrona Venture Group

Seattle (WA), U.S.A.

Investing In

Software (Web Marketplace Saas..) • IT (& TMT) • Hospitality (& Events) • Media • BioTech • Businesses Solutions • Retail (& E-Commerce) • Sales (& Marketing) • A.I. (& Big Data) • HealthTech (& Fitness) • Web Security (& Privacy) • Gaming (& eSports) • AR/VR • Insurance (& InsurTech) • Material Science • Medical Devices (& Hospital Services) • Payments • Real Estate (& Construction) • SaaS • Investment Management • Mobile

Description

Founded in 1995, Madrona Venture Group seeks to build the next generation of leading technology companies in the Pacific Northwest. The Group has more than $950 million under management, funded by large endowments, foundations, government entities, strategic corporations, and high net-worth individuals. Madrona seeks out early-stage technology-driven companies that solve customer problems in innovative, groundbreaking ways in the areas of Consumer Internet, Commercial Software and Services, Digital Media and Advertising, Networking and Infrastructure, and Wireless. The firm has a long-term approach and works closely with portfolio companies as they move from product development to early customers and revenue traction, and then to profitability and liquidity.

Square Peg Capital Pty Ltd.
Investing in Software (Web Marketplace Saas..) &b...
 Massachusetts, United States
Investor Picture
Previous Investments
  • ClimaCell Inc.: (early stage)
  • LifeBEAM: (mid stage)
  • Ready4: (mid stage)
  • Square Peg Capital: (mid stage)
  • Internet of Things, Digital Health, Social Apps:
  • ooVoo:

Square Peg Capital Pty Ltd.

Massachusetts, United States

Investing In

Software (Web Marketplace Saas..) • PropTech • Other • IT (& TMT) • Hospitality (& Events) • Media • Education • BioTech • AgroTech • Businesses Solutions • FinTech (& Financials services) • Hardware (& Manufacturing) • Energy • Retail (& E-Commerce) • Sales (& Marketing) • Cosmetics (& Fashion) • Entertainment (& Sports) • IoT (& Wearables) • CleanTech • A.I. (& Big Data) • HealthTech (& Fitness) • Cannabis • Blockchain (& Cryptos) • Web Security (& Privacy) • Gaming (& eSports) • Advertising • Analytics • AR/VR • Autonomous vehicles (& Cars) • Cloud Services (& Infrastructure) • Developer tools • Future Of Work • Food & Beverage • GovTech • Human Resources • Impact • Insurance (& InsurTech) • Local commerce • Logistics (& Distribution) • Material Science • Medical Devices (& Hospital Services) • Messaging • Payments • Robotics • Mobile Apps • Aerospace (& Defense) • Real Estate (& Construction) • SaaS

Description

Partner at Square Peg Capital

Partner at Square Peg Capital

Investor Picture
Previous Investments
  • DataIQ: $400000

Ariadne Capital

London, U.K.

Investing In

AR/VR

Description

Ariadne Capital is a venture capital firm. The firm was established in 2000 and is headquartered in London, United Kingdom.

Investor Picture
Previous Investments
  • Wizbii: $11650000
  • Naskeo Environnement:

Sigma Gestion

Paris, France

Investing In

Software (Web Marketplace Saas..) • Other • IT (& TMT) • Hardware (& Manufacturing) • Retail (& E-Commerce) • Sales (& Marketing) • IoT (& Wearables) • AR/VR • Mobile

Description

Sigma Gestion is an independent investment firm based in Paris, France. The firm makes start-up and early-stage investments in the companies operating in the information technology, internet, services, specialized distribution, industry, software, electronics, energy, telecommunications, sustainable development and renewable energy sectors. The firm was founded in 1993 and is based in Paris, France.

Investor Picture
Previous Investments
  • ICON (Construction and Engineering): $9000000

CAZ Investments

Houston, U.S.A.

Investing In

IT (& TMT) • A.I. (& Big Data) • AR/VR • Robotics • Real Estate (& Construction)

Description

CAZ Investments is a wealth management firm and multi-family office that offers both traditional and alternative investment products to institutional investors and net-worth families. The firm also provides private equity investments to the healthcare sector. It is based in Houston, Texas.

Investor Picture
Previous Investments
  • ARC (Varde Partners/Aditya Birla Capital):

Aditya Birla Capital

Mumbai, India

Investing In

Software (Web Marketplace Saas..) • Education • BioTech • FinTech (& Financials services) • Hardware (& Manufacturing) • Retail (& E-Commerce) • IoT (& Wearables) • A.I. (& Big Data) • HealthTech (& Fitness) • AR/VR • Insurance (& InsurTech) • Payments • Real Estate (& Construction) • Healthcare (& Wellness) • Life Science • Mobile

Description

Aditya Birla Capital is a private equity firm that provides growth capital to mature sectors and businesses. It provides financial advisory and management services with a focus on managing venture capital funds and alternative investment funds. It invests in the lifestyle, life skills and education, life care and applied technologies.

Investor Picture
Previous Investments
  • Ikanu Forsakring:

Keyhaven Capital Partners

London, U.K.

Investing In

Hardware (& Manufacturing) • AR/VR

Description

Keyhaven Capital Partners is a private equity firm that invests in small capital companies based in Europe and United Kingdom. The firm invests in the health care, manufacturing and financial services sector. It was founded in 2003 and is based in London, United Kingdom.

Investor Picture
Previous Investments
  • ESS (Energy Storage): $30000000 (Later stage VC)
  • AREVO: $26250000 (Later stage VC)

GC Ventures

,

Investing In

Software (Web Marketplace Saas..) • Energy • IoT (& Wearables) • CleanTech • AR/VR • Food & Beverage • Investment Management • Life Science • Nanotechnology

Description

GC Ventures is the corporate venture arm of PTT Global Chemical based in Bangkok, Thailand. The firm makes growth-stage investments in advanced materials, cleantech, life science, and industrial / enterprise digital spaces, climate tech, impact investing, food tech, health tech, Energy Storage, and water industries.

Investor Picture
Previous Investments
  • Lime: $335100000
  • Critical Mention: $1000000 (Venture Round)
  • Critical Mention: $4000000 (Series B)
  • Critical Mention: $2000000 (Series A)
  • Reimagine Care: (Series Unknown)

Alpha Venture Partners

New York City - Social mobile, U.S.A.

Investing In

Software (Web Marketplace Saas..) • PropTech • Other • IT (& TMT) • Hospitality (& Events) • Media • Education • BioTech • AgroTech • Businesses Solutions • FinTech (& Financials services) • Hardware (& Manufacturing) • Energy • Retail (& E-Commerce) • Sales (& Marketing) • Cosmetics (& Fashion) • Entertainment (& Sports) • IoT (& Wearables) • CleanTech • A.I. (& Big Data) • HealthTech (& Fitness) • Cannabis • Blockchain (& Cryptos) • Web Security (& Privacy) • Gaming (& eSports) • Advertising • Analytics • AR/VR • Autonomous vehicles (& Cars) • Cloud Services (& Infrastructure) • Developer tools • Future Of Work • Food & Beverage • GovTech • Human Resources • Impact • Insurance (& InsurTech) • Local commerce • Logistics (& Distribution) • Material Science • Medical Devices (& Hospital Services) • Messaging • Payments • Robotics • Mobile Apps • Aerospace (& Defense) • Real Estate (& Construction) • SaaS • Mobile • Online Social

Description

Alpha Venture Partners is a venture capital firm that invests in accelerating growth and expansion stage companies. In addition, the firm also serves as an advisor to Pritzker Group Venture Capital (PGVC) and other institutions and family offices. It primarily invests in the software and information technology sectors, including: e-commerce, mobile, social, business process outsourcing, information services and tech-enabled services. It was founded in 2014 and is based in New York, New York.

  • main investor picture
    Jamie Weston
    Managing Director
  • main investor picture
    Gregory Ho
    Partner
  • main investor picture
    Raymond Wong
    Managing Director, Head of Private Equity
  • main investor picture
    John Steffens
    Founder and Senior Managing Director
  • main investor picture
    Kenneth Soll
    Senior Associate
Investor Picture
Previous Investments
  • Keen Decision Systems: $4650000 (Early stage VC)
  • Maven:

Spring Mountain Capital

New York City, U.S.A.

Investing In

Software (Web Marketplace Saas..) • PropTech • Other • IT (& TMT) • Hospitality (& Events) • Media • Education • BioTech • AgroTech • Businesses Solutions • FinTech (& Financials services) • Hardware (& Manufacturing) • Energy • Retail (& E-Commerce) • Sales (& Marketing) • Cosmetics (& Fashion) • Entertainment (& Sports) • IoT (& Wearables) • CleanTech • A.I. (& Big Data) • HealthTech (& Fitness) • Cannabis • Blockchain (& Cryptos) • Web Security (& Privacy) • Gaming (& eSports) • Advertising • Analytics • AR/VR • Autonomous vehicles (& Cars) • Cloud Services (& Infrastructure) • Developer tools • Future Of Work • Food & Beverage • GovTech • Human Resources • Impact • Insurance (& InsurTech) • Local commerce • Logistics (& Distribution) • Material Science • Medical Devices (& Hospital Services) • Messaging • Payments • Robotics • Mobile Apps • Aerospace (& Defense) • Real Estate (& Construction) • SaaS • Life Science • Mobile

Description

Spring Mountain Capital is a private investment management firm that focuses on alternative asset investing. The firm invests in the technology-enabled and healthcare sectors.

Investor Picture
Previous Investments
  • Gro Solutions: $4250000 (Later stage VC)
  • Haste: $2500000 (Seed Round)
  • SingleOps: $1600000 (Seed Round)
  • UserIQ: $1200000 (Seed Round)
  • StrataCloud: $1000000 (Seed Round)
  • Cypress.io: $600000 (Seed Round)
  • Salesfusion: $13500000 (Later stage VC)
  • BetterCloud: $8600000 (Later stage VC)
  • Chrono.gg: $5340000 (Early stage VC)

BLH Venture Partners

Atlanta, U.S.A.

Investing In

Software (Web Marketplace Saas..) • IT (& TMT) • Media • Businesses Solutions • Hardware (& Manufacturing) • Retail (& E-Commerce) • IoT (& Wearables) • A.I. (& Big Data) • Blockchain (& Cryptos) • AR/VR • SaaS • Investment Management

Description

BLH Venture Partners is a venture capital firm that invests in companies operating in the consumer, digital media, e-commerce, enterprise, infosec and SaaS sectors. The firm was founded in 2009 and is based in Atlanta, Georgia.

Zero2IPO Ventures
Investing in Software (Web Marketplace Saas..) &b...
 Beijing, China
  • main investor picture
    Kos Hu
    Managing Partner
  • main investor picture
    Danny Chung
    CFO
  • main investor picture
    Hubert Yuan
    Co-President
  • main investor picture
    Gavin Ni
    Founder, Chairman and CEO
  • main investor picture
    Xinghua Fu
    Managing Partner
Investor Picture
Previous Investments
  • Weiche: $24000000 (Later stage VC)
  • Hitomorrow: $15800000 (Later stage VC)
  • FClub: $15000000 (Later stage VC)
  • GrandOmics: $14000000 (Later stage VC)
  • Meilishuo: $10000000 (Later stage VC)
  • Beijing Buding Fangzhou Science and Technology: $10000000 (Early stage VC)
  • Rong360: $6000000 (Early stage VC)
  • Qunjielong: $5000000 (Early stage VC)
  • Tinman Arts: $1000000 (Early stage VC)
  • Love Tennis: (Early stage VC)
  • Ayi Laile: (Early stage VC)
  • Doodle Mobile: (Early stage VC)

Zero2IPO Ventures

Beijing, China

Investing In

Software (Web Marketplace Saas..) • Other • IT (& TMT) • Media • Retail (& E-Commerce) • CleanTech • HealthTech (& Fitness) • AR/VR • Medical Devices (& Hospital Services) • Investment Management

Description

Zero2IPO Ventures is the venture capital arm of Zero2IPO Group. The firm invests in the healthcare, security, e-commerce, oncology, life sciences, mobile, clean technology, automotive, media, retail, outsourcing, energy, education and information technology sectors. It is based in Beijing, China and was founded in 1999.

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