
How to Turn Sustainability Into Startup Investment

- By Yohann Merran
October 15th, 2026
It’s all well and good to have have included sustainable practices in your business, like reduced packaging, improved supplier standards, or built software that helps customers use fewer resourc...
Your website traffic is climbing and more people are signing up. The team is busy, and the latest campaign looks promising. But when someone asks which activities are actually growing the business, th...
An investor likes the sound of your product and the conversation moves from your market fit, to the team and then to the details of your business. Eventually, the request: “Can you send over you...
Let’s imagine just for a moment that an investor likes your pitch. The next meeting goes well. You start discussing terms, hiring plans, and how quickly the money could arrive. Then, all of a su...
Raising equity is not the only way to fund a startup, and for many founders it is not even the best first move. Every round you close at a low valuation trades a permanent slice of your company for ca...
Grants are the most overlooked source of startup funding in the UK. Unlike equity, a grant does not dilute your ownership, and unlike debt, most grants never have to be repaid. For founders building i...
Raising a round is a sales process, and every sales process lives or dies by its pipeline. Yet most founders still run their raise out of a messy spreadsheet, a cluttered inbox and a memory that fails...
Every founder who has run a raise knows the same truth: fundraising is a second full-time job stacked on top of building the company. So a reasonable question follows. Should you hand the process to s...
Founders love outreach benchmarks and hate what they usually find: confident-sounding numbers with no source, no context, and no way to know whether they apply to a pre-seed SaaS founder in Berlin or ...
If the words "financial model" make you want to close the tab, you are the founder this guide was written for. Plenty of great companies are built by people who came from product, design, engineering,...
