Germany boasts one of Europe’s leading startup ecosystems, with Berlin being a major hub for innovation. As of 2023, Germany is home to approximately 20,000 startups. The country benefits from strong government support, excellent infrastructure, and a robust industrial base. In 2022, German startups raised around €12 billion in venture capital funding. These factors collectively highlight Germany's dynamic and rapidly evolving startup landscape.
Size of the Market
As of 2023, Germany's startup ecosystem encompasses around 20,000 startups. In 2022, these startups attracted approximately €12 billion in venture capital funding. This substantial investment underscores the ecosystem's growth potential and robust nature. The market's size and financial backing reflect its capacity to foster innovation and sustain a competitive edge within Europe and beyond.
Key Strengths
Germany's startup ecosystem is characterized by several key strengths, including a strong engineering tradition, high-quality research institutions, and a central location in Europe. The country excels in sectors such as automotive tech, industrial manufacturing, and cleantech. These strengths are bolstered by Germany's robust industrial base and government support, positioning it as a leader in the European startup scene.
Major Hubs
Berlin, Munich, and Hamburg are the primary hubs of Germany’s startup ecosystem. Berlin is renowned for its vibrant tech scene, attracting entrepreneurs from around the world. Munich is a key center for deep tech and industrial startups, benefiting from its proximity to major corporations and research institutions. Hamburg excels in logistics and e-commerce, leveraging its strategic location and strong infrastructure. These cities collectively drive Germany's innovation and economic growth.
Emerging Hubs
In addition to the major cities, emerging hubs like Frankfurt, Stuttgart, and Cologne are gaining prominence in Germany’s startup ecosystem. Frankfurt is known for its fintech and financial services, Stuttgart for automotive technology and manufacturing, and Cologne for media and entertainment. These emerging hubs are expanding the reach and diversity of Germany’s entrepreneurial landscape, offering new opportunities for innovation and growth.
Support Systems
Germany’s startup ecosystem benefits from a strong network of incubators, accelerators, and co-working spaces that provide essential support and resources for entrepreneurs. Programs like the German Accelerator and the High-Tech Gründerfonds have been instrumental in supporting early-stage startups by providing funding, mentorship, and resources. This supportive infrastructure is crucial for nurturing startups and fostering a collaborative entrepreneurial environment.
Challenges
Despite its strengths, the German startup ecosystem faces challenges such as bureaucratic hurdles and a relatively risk-averse investment culture. Navigating regulatory frameworks can be time-consuming and complex for startups. Additionally, attracting venture capital can be more difficult compared to more risk-tolerant markets. Addressing these challenges requires strategic efforts and supportive policies to sustain growth and competitiveness.
Opportunities and Future Outlook
Germany has significant opportunities for growth in sectors like automotive tech, industrial manufacturing, and cleantech. The country's strong focus on sustainability and green technology drives innovation in renewable energy and environmental technologies. Germany's strategic location in the heart of Europe provides startups with access to a large market and numerous opportunities for international expansion. With continued investment and innovation, Germany's startup ecosystem is poised for further growth, contributing significantly to the global innovation landscape.
Resilience and Adaptability
Germany's startup ecosystem demonstrates remarkable resilience and adaptability. The country's commitment to innovation, coupled with strong government and institutional support, enables startups to navigate challenges and capitalize on opportunities. The diverse talent pool and high-quality research institutions attract entrepreneurs and investors alike, ensuring sustained growth and success in the face of global economic shifts and market dynamics.
How to connect with Angel Investors in Germany?
Top Angel Investors
Germany's startup ecosystem is significantly supported by influential angel investors who provide crucial early-stage funding and mentorship. Prominent figures include Oliver Samwer, known for his role in founding Rocket Internet and investing in numerous startups, and Frank Thelen, a serial entrepreneur and investor featured on Germany's 'Shark Tank' equivalent, 'Die Höhle der Löwen.' These investors typically contribute between €50,000 and €1 million per deal, offering not only capital but also strategic guidance and industry expertise, which are vital for the growth and development of early-stage companies.
Leading Venture Capital Firms
Germany's venture capital landscape is populated by leading firms that drive substantial investments into high-growth startups. Firms such as Earlybird Venture Capital, HV Capital, and Point Nine Capital are at the forefront, providing significant funding to a wide array of sectors including technology, health, and fintech. Earlybird Venture Capital, for instance, has a diverse portfolio that includes companies like N26 and Smava. These firms typically engage in Series A to Series C funding rounds, with investment sizes ranging from €1 million to €50 million, facilitating substantial scaling opportunities for startups.
Investment Size and Scope
The size and scope of investments in Germany's startup ecosystem vary, catering to different stages of business growth. Early-stage investments, often provided by angel investors, range from €50,000 to €2 million. For growth-stage companies, venture capital firms offer larger funding rounds, typically between €5 million and €50 million. The scope of these investments spans various sectors, including AI, biotechnology, fintech, and cleantech, reflecting the diverse and dynamic nature of Germany's entrepreneurial landscape.
Number of Investments
Germany's venture capital and angel investment activity are robust, with a significant number of deals annually. In 2022, over 500 venture capital deals were recorded, amounting to approximately €12 billion in investments. This high level of activity underscores the vibrancy of the German startup ecosystem, with both angel investors and venture capital firms actively seeking out and funding promising startups across a broad spectrum of industries.
Future Outlook of the Investment Market
The future outlook for Germany's investment market is highly optimistic. With a continued emphasis on innovation and technology, sectors such as AI, biotechnology, and clean technology are expected to drive substantial growth. Government support through initiatives like the High-Tech Gründerfonds further bolsters the ecosystem. As global interest in sustainable and innovative solutions increases, Germany's startups are well-positioned to attract significant international investments, fostering an environment ripe for continued expansion and success.
Support and Mentorship
Support and mentorship are critical components of Germany's startup ecosystem. Angel investors and venture capitalists often provide more than just financial backing; they offer strategic advice, industry connections, and operational support. Programs like the German Accelerator and the High-Tech Gründerfonds enhance this support, offering structured mentorship, resources, and access to capital. This comprehensive support system helps startups navigate early challenges and scale effectively.
Government and Institutional Support
The German government and various institutions play a pivotal role in nurturing the startup ecosystem. Initiatives such as the High-Tech Gründerfonds and the EXIST program provide substantial financial support and incentives. Additionally, organizations like the German Trade and Invest (GTAI) offer grants, loans, and advisory services. This extensive support infrastructure is vital for fostering innovation, reducing financial barriers, and promoting sustainable growth within the startup community.
Conclusion
Germany's startup ecosystem is bolstered by top angel investors, leading venture capital firms, and extensive support systems. With a diverse range of investment sizes and scopes, the market is poised for significant growth. The future outlook remains positive, driven by innovation, government support, and a collaborative environment. As Germany continues to attract global investments and foster entrepreneurial talent, it stands to become a key player in the global startup landscape, contributing to advancements across various high-growth sectors.
Case Studies: Successful Funding Rounds with Angel Investors on Angels Partners
Worked for several startups (eCommerce, technology, recruiting), now Investment Manager @Capnamic
Elad Gil
Investing in Software (Web Marketplace Saas..) &b...
San Francisco Bay Are..., U.S.A. - Global: U.S.A., Australia, Canada, Germany, U.K., Israel, France, Italy, Spain, Netherlands, Belgium, Switzerland, Denmark, Finland, Luxembourg, Malta, Iceland
San Francisco Bay Area - California, U.S.A. - Global: U.S.A., Australia, Canada, Germany, U.K., Israel, France, Italy, Spain, Netherlands, Belgium, Switzerland, Denmark, Finland, Luxembourg, Malta, Iceland
Dr. Elad Gil is a Co-Founder and serves as the Chairman at Color Genomics. He served as Chief Executive Officer at Color Genomics. He served as the Vice President of Corporate Starategy for Twitter. He was also Co-Founder and served as Chief Executive Officer at Mixer Labs / GeoAPIBefore GeoAPI.com. He has a long standing interest in location based services and mobile. He co-founded Google's Mobile Team where he was the first PM on Google Mobile Maps and was involved with the Android acquisition. Prior to Google, he worked at 3 venture backed startups and at McKinsey. He has a Ph.D. from MIT. He is currently an investor and advisor to a number of mobile and social media startups. He is an Advisor of Origami Logic, Bitwise and Anchorage.
Shaun Abrahamson
Investing in PropTech • Hardware (& Manufact...
Los Angeles - California, U.S.A. - Germany - Europe: Germany, United Kingdom, France, Italy, Spain, Poland, Romania, Netherlands, Belgium, Czech Republic, Greece, Portugal, Sweden, Hungary, Austria, Switzerland, Denmark, Finland, Slovakia, Norway, Ireland, Luxembourg, Malta, Icela
Previous Investments
• CrowdTwist:
$20000
• Hades:
$1900000 (Seed Round)
• Radiator Labs:
$2400000 (Seed Round)
• Radiator Labs:
$300000 (Pre Seed Round)
• Radiator Labs:
$220000 (Pre Seed Round)
• Arbor:
$2600000 (Seed Round)
• ChargeLab:
$15000000 (Series A)
• ChargeLab:
$4000000 (Seed)
• ChargeLab:
$1000000 (Pre Seed)
• Covetool:
$30000000 (Series B)
• Covetool:
$800000 (Seed)
• Electric Visionary Aircrafts:
(Convertible Note)
• Electric Visionary Aircrafts:
(Seed)
• HAAS Alert:
$5000000 (Seed)
• HAAS Alert:
$1000000 (Seed)
• Partsimony:
$2000000 (Seed)
• Oonee:
(Pre Seed)
• Pallon (fka Hades):
$2000000 (Seed)
• Aquagenuity:
(Pre Seed)
• FIRMUS:
(Pre Seed)
• FIRMUS:
(Convertible Note)
• Metalmark Innovations:
(Pre Seed)
• CoInspect:
$150000 (Seed)
• CoInspect:
$2000000 (Seed)
• Hubbster:
(Seed)
• Evolve Energy:
(Pre Seed)
• Kift:
(Convertible Note)
• Food for All:
$700000 (Seed)
• Flair:
$810000 (Seed)
• Flair:
$300000 (Convertible Note)
• Flair:
$230000 (Convertible Note)
• Flair:
$330000 (Seed)
• Flair:
$130000 (Convertible Note)
• GreenQ:
(Convertible Note)
• Thrilling:
(Angel)
• RoadBotics by Michelin:
$4000000 (Seed)
• RoadBotics by Michelin:
(Seed)
• Coord:
$5000000 (Series A)
• Blueprint Power:
$4000000 (Series A)
• Miles:
$4000000 (Seed)
• Rentlogic:
$2000000 (Seed)
• Rentlogic:
(Series Unknown)
• Campsyte:
$100000 (Seed)
• VERSATILE:
$1000000 (Seed)
• Bowery Farming:
$8000000 (Seed)
• Citymart:
$750000 (Seed)
• Citymart:
(Seed)
• Kelvin:
$2000000 (Seed)
• Kelvin:
$300000 (Pre Seed)
• Kelvin:
$220000 (Pre Seed)
• BlocPower:
$200000 (Pre Seed)
• BlocPower:
$600000 (Pre Seed)
• Rachio:
$7000000 (Series A)
• Rachio:
$500000 (Convertible Note)
• Rachio:
$700000 (Convertible Note)
• Future Motion:
(Series A)
• Architizer:
(Series A)
• Architizer:
(Convertible Note)
• Mark43:
$11000000 (Series A)
• LogCheck:
(Seed)
• Valet Anywhere (VA):
$1000000 (Seed)
• Valet Anywhere (VA):
(Convertible Note)
• Revivn:
(Seed)
• BRCK:
$1000000 (Seed)
• BikeSpike:
(Convertible Note)
• Skycatch:
$3000000 (Convertible Note)
• Dash:
$1000000 (Seed)
• KIWI:
(Convertible Note)
Shaun Abrahamson
Los Angeles - California, U.S.A. - Germany - Europe: Germany, United Kingdom, France, Italy, Spain, Poland, Romania, Netherlands, Belgium, Czech Republic, Greece, Portugal, Sweden, Hungary, Austria, Switzerland, Denmark, Finland, Slovakia, Norway, Ireland, Luxembourg, Malta, Icela
Investing In
PropTech • Hardware (& Manufacturing) • Energy • CleanTech • A.I. (& Big Data) • Robotics • Real Estate (& Construction) • DeepTech • Mobility • Woman Focused
Description
Most Interested In
We're interested in teams re-imagining cities in 3 areas - GHG reduction, climate adaptation and solving problems associated with high density (like traffic or public safety).
Cities are complex, so founders continue inspire and amaze us by identifying new systemic issues and solutions. If you're re-imagining city life, we'd love to hear from you.
Not Interested In
We don't invest in edtech or healthtech. Certainly not a vote on whether we want to see these categories succeed, we just think they need additional focus/skills which we don't have. That said public health is a growing area of interesting.
Shaun Abrahamson is a Founder and serves as Managing Partner at Urban Us. Shaun is a Member of the Investment Committee, and he leads investment selection and communications with portfolio companies, members of the Network, and limited partners in Fund II. Before founding Fund I, Shaun was an active angel investor, investing in more than 20 firms between 2007 and 2013 in his personal capacity. Early-stage investing and advising is informed by his experiences building MediaSentry (acquired by SafeNet in 2005), Starmedia Network (acquired by France Telecom) and Oculus Technologies (MIT CADLab spin-out). In 1999, he was an early employee at govWorks, one of the earliest startups focused on serving local government. govWorks was ahead of the market and failed during the dot-com bust, becoming the subject of the documentary Startup.com in 2001. Shaun has written for organizations such as The Economist Intelligence Unit, The Huffington Post, and CNNMoney. Crowdstorm, published by Wiley, was his first book and is a guide to working with large online crowds to find and evaluate ideas. The book is based on Shaun's experience working with Starbucks, Omnicom Group, $300 House, and Life Edited. Shaun has an MSc from MIT; an MBA from the Berlin School of Creative Leadership; and a BSc from the University of Cape Town. He is also an Angel Investor.
Co-Founder and Partner at Earlybird Venture Capital
Christopher Dean
Investing in Software (Web Marketplace Saas..) &b...
Boston - Massachusetts, U.S.A. - Western Europe: Austria, Belgium, France, Germany, Ireland, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland, United Kingdom
Previous Investments
• ShipMonk:
$290000000 (Private Equity)
• Brooklinen:
$50000000 (Series B)
• AceUp:
$650000 (Pre Seed)
• SidelineSwap:
$2000000 (Seed)
• SidelineSwap:
$2000000 (Seed)
Christopher Dean
Boston - Massachusetts, U.S.A. - Western Europe: Austria, Belgium, France, Germany, Ireland, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland, United Kingdom
Vice President, Media & Entertainment, Salesforce Industries at Salesforce
Chief Strategy Officer and Head of BD, @skype (11/08-06/11)
25 years of Consumer, Tech and Finance start-up experience
Kellogg MBA '93, Vassar BA Econ '86
Marek Olszewski
Investing in Software (Web Marketplace Saas..) &b...
San Francisco Bay Area, Germany - U.S.A. - Europe: Germany, United Kingdom, France, Italy, Spain, Poland, Romania, Netherlands, Belgium, Czech Republic, Greece, Portugal, Sweden, Hungary, Austria, Switzerland, Denmark, Finland, Slovakia, Norway, Ireland, Luxembourg, Malta, Icela
Previous Investments
• CodeFights:
$2500000 (Seed Round)
• Capsule Wallets:
(Seed)
• Remox:
(Pre Seed)
• Numoen:
$1000000 (Seed)
• CyberBox:
$150000 (Seed)
• impactMarket:
$2000000 (Seed)
• Paychant:
$400000 (Pre Seed)
• Ari Swap:
$700000 (Pre Seed)
• Payourse:
$600000 (Pre Seed)
• Coinprofile:
$600000 (Pre Seed)
• Netra:
$500000 (Convertible Note)
• CodeSignal:
$3000000 (Seed)
• Accion Systems:
$2000000 (Seed)
Marek Olszewski
San Francisco Bay Area, Germany - U.S.A. - Europe: Germany, United Kingdom, France, Italy, Spain, Poland, Romania, Netherlands, Belgium, Czech Republic, Greece, Portugal, Sweden, Hungary, Austria, Switzerland, Denmark, Finland, Slovakia, Norway, Ireland, Luxembourg, Malta, Icela
Dr. Marek Olszewski is a Co-Founder of Celo. He is a Co-Founder and served as the Chief Technology Officer at Locu. Prior to Locu, Marek was a senior PhD candidate at MIT CSAIL. He is a Facebook Fellow and the recipient of the J. Edgar McAllister Fellowship. He has prior work experience at a number of technology companies including Google, Microsoft (Research) and Sun (Labs). He is also an angel investor.
Jonathan Medved
Investing in Businesses Solutions • HealthTe...
San Francisco Bay Area, Israel - Global: U.S.A., Australia, Canada, Germany, U.K., Israel, France, Italy, Spain, Netherlands, Belgium, Switzerland, Denmark, Finland, Luxembourg, Malta, Iceland
Previous Investments
• TetaVi:
$20000000 (Series A)
• SaNOtize:
$24000000 (Series B)
• Sotero:
$8000000 (Seed)
• MAOLAC:
$3000000 (Seed)
• BioLumic:
$14000000 (Series B)
• Mermade Seafoods:
$3000000 (Seed)
• Oriient:
$11000000 (Series A)
• Sequentify:
$7000000 (Seed)
• Rewire:
$25000000 (Series Unknown)
• Rewire:
$20000000 (Series B)
• JumpCloud:
$66000000 (Series F)
• Zippin:
$30000000 (Series B)
• Yoom:
$20000000 (Series A)
• MaterialsZone:
$6000000 (Series A)
• Edgybees:
$10000000 (Series A)
• OncoHost:
$8000000 (Series B)
• Superpedestrian:
$60000000 (Series Unknown)
• MigVax:
$12000000 (Series Unknown)
• MedAware:
$8000000 (Series A)
• MedAware:
$1000000 (Convertible Note)
• MedAware:
$1000000 (Series Unknown)
• Wave:
$10000000 (Series C)
• Peer39:
$500000 (Seed)
• Answers Corporation:
$1000000 (Series B)
Jonathan Medved
San Francisco Bay Area, Israel - Global: U.S.A., Australia, Canada, Germany, U.K., Israel, France, Italy, Spain, Netherlands, Belgium, Switzerland, Denmark, Finland, Luxembourg, Malta, Iceland
CEO/Founder of OurCrowd | Serial Entrepreneur | Venture Capitalist | Angel Investor
Felix Haas
Investing in Software (Web Marketplace Saas..) &b...
Munich , Palo Alto Ca..., U.S.A.
Previous Investments
• Good Hood:
$6090000
• Kreditech Holding:
$1000000 (Seed Round)
• Kreditech Holding:
• Kreditech:
$1000000 (Seed Round)
• Kreditech:
(Angel Round)
• Lottoland:
(Seed Round)
• Raus:
$9000000 (Series Unknown)
• Raus:
$3000000 (Seed)
• EWOR:
$3000000 (Seed)
• Bling.de:
$4000000 (Seed)
• Valuecase:
$3000000 (Pre Seed)
• Bardeen:
$4000000 (Seed)
• LemonSwan:
(Seed)
• Wandelbots:
$7000000 (Series A)
• enmacc:
$3000000 (Seed)
• ALOT Solutions:
(Seed)
• Wingly:
(Angel)
• Jodel:
(Pre Seed)
• Todaytickets:
(Seed)
• Vertical Media:
$780000 (Series Unknown)
• Monedo:
$1000000 (Seed)
• Monedo:
(Seed)
• lingoking GmbH:
(Seed)
Felix Haas
Munich - Palo Alto California, U.S.A.
Investing In
Software (Web Marketplace Saas..) • Blockchain (& Cryptos) • Web Security (& Privacy) • Developer tools • Future Of Work • GovTech • Messaging • Payments • DeepTech • Online Social • Woman Focused • Productivity
Description
Felix Haas is a Co-Founder and serves as Chairman at ID Now. He is also an angel investor. He also holds the position of founding investor in Kreditech Holding SSL GmbH and is also an angel investor. He served as the chief executive officer at Amiando GmbH. He serves as an Advisor at Distribute. Felix studied Electrical Engineering at Technical University Munich and the ETH Zurich with a visit at Stanford University.
Dominik Tobschall
Investing in Software (Web Marketplace Saas..) &b...
Michael Brehm is a Co-Founder at Rebate Networks. Brehm is a Co-Founder and serves as Partner at Redstone Digital. Prior to this he was Executive Director of studiVZ, at the time Germany's largest social network. Before starting in the technology sector he began his career at Merrill Lynch in the M&A division. He obtained his Business degree from WHU (Germany) and EGADE (Mexico) and also studied at CEIBS (China) where he learned Mandarin. Alongside being a Partner at Redstone Michael is an active angel investor in more than 20 companies like: Kreditech, Atheneum Partners or Inventorum.
Florian Heinemann
Investing in Software (Web Marketplace Saas..) &b...
Berlin, Germany
Previous Investments
• Homeday:
$23300000 (Later stage VC)
• misterb&b:
$8500000 (Early stage VC)
• Comtravo:
$8500000 (Early stage VC)
• Wonderbly:
$8500000 (Later stage VC)
• Horizn Studios:
$6000000 (Early stage VC)
• Qunomedical:
$2000000 (Later stage VC)
• Peergrade:
$1500000 (Later stage VC)
• Lampenwelt:
(Later stage VC)
• Helloprint:
(Later stage VC)
• Contorion:
(Later stage VC)
• Yoummday GmbH:
$34000000 (Series Unknown)
• itravel:
$14000000 (Convertible Note)
• itravel:
$2000000 (Angel)
• Trade Republic:
$900000000 (Series C)
• Trade Republic:
$75000000 (Series B)
• Trade Republic:
$12000000 (Series A)
• Unicorn Workspaces:
$7000000 (Series Unknown)
• Unicorn Workspaces:
(Seed)
• CrossEngage:
$8000000 (Series Unknown)
• CrossEngage:
$1000000 (Series A)
• CrossEngage:
$6000000 (Series Unknown)
• CrossEngage:
(Seed)
• LIQID Investments:
$39000000 (Series C)
• LIQID Investments:
$5000000 (Series B)
• LIQID Investments:
$2000000 (Seed)
• Opinary:
$4000000 (Series Unknown)
• CODE University of Applied Sciences:
(Series Unknown)
• MYCS:
$11000000 (Series A)
• GotPhoto / fotograf.de:
(Seed)
• GotPhoto / fotograf.de:
(Seed)
• Movinga:
(Seed)
• ShiftForward:
(Seed)
• Pagido:
$140000 (Seed)
• Tictail:
$1000000 (Seed)
• Barzahlen:
(Seed)
• Dafiti:
$50000000 (Series A)
• trivago:
$1000000 (Seed)
Florian Heinemann
Berlin, Germany
Investing In
Software (Web Marketplace Saas..) • Hospitality (& Events) • Media • Education • FinTech (& Financials services) • Retail (& E-Commerce) • Sales (& Marketing) • Future Of Work • Music
Description
Dr. Florian Heinemann is a Co-Founder and serves as Partner at Project A Ventures. He also serves as Board Member at kfzteile24 and Lost My Name. He also serves as Advisory Board Member at Onlineprinters. He is the Managing Director of Shirtagram. He is responsible for the areas of marketing, CRM and business intelligence. Before co-founding Project A, he was managing director of Rocket Internet holding the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved in TopTarif, eDarling, and Zalando/Bigfoot. Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was co-founder of the online marketplace antibodies-online.com. Moreover, he has been an investor/business angel in more than 40 startups, e.g. AdScale, Ladenzeile, Netmoms and Tradoria. Florian holds a doctorate's degree in innovation management/entrepreneurship from RWTH Aachen University. He was a visiting scholar at the Wharton School. His research has been published in leading international journals, such as Strategic Management Journal, Journal of Product Innovation Management, Journal of International Marketing and Zeitschrift fur Betriebswirtschaft. He is an Angel Investor.
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