Overview of the Pets Industry

Overview of the Pets Industry

The Pets industry involves the care, feeding, and overall well-being of pets, including dogs, cats, birds, fish, and other companion animals. This industry includes pet food and treats, veterinary care, pet grooming and boarding, pet insurance, and pet-related products and services. The global pet care market was valued at approximately $232.3 billion in 2020 and is projected to reach $350 billion by 2027, growing at a CAGR of 6.1%.

Growth Drivers

The growth of this industry is driven by increasing pet ownership, the humanization of pets, and the rising demand for premium pet products and services. Pets have a significant impact on society by providing companionship, reducing stress, and promoting physical and mental well-being.

Innovation in the Pet Industry

The industry is characterized by rapid innovation, with new products and services constantly being introduced to meet the evolving needs of pet owners. Technological advancements, such as smart pet devices, telemedicine for pets, and pet health tracking apps, are transforming the way pet care is delivered.

Impact of COVID-19

The COVID-19 pandemic has further boosted the pet industry, as more people adopted pets for companionship during lockdowns and invested in their pets' health and well-being. This surge in pet ownership has driven demand for various pet care products and services.

Pet Food Segment

The pet food segment is a major driver of the industry, with a growing demand for natural, organic, and customized pet food products. Pet owners are increasingly seeking high-quality, nutritious food options for their pets.

Veterinary Care

Veterinary care is a critical component of the pet industry, providing essential medical services to ensure pets' health and longevity. Advancements in veterinary medicine are improving the quality of care available to pets.

Pet Insurance

Pet insurance is gaining popularity as pet owners seek to manage the costs of veterinary care and ensure their pets receive the best possible treatment. This segment provides financial security for unexpected medical expenses.

Challenges in the Pet Industry

The industry faces challenges related to regulatory compliance, animal welfare concerns, and the need for sustainable practices. Addressing these challenges is crucial for the continued growth and success of the pet industry.

Future of the Pet Industry

Despite these challenges, the potential benefits of pet care innovations are immense. Continued investment and innovation in this sector are essential for driving growth. As technology continues to advance, the pets industry will play a crucial role in enhancing the health and well-being of companion animals.

Conclusion

The future of the pet industry will be shaped by its ability to adapt to changing consumer preferences, leverage digital tools, and promote sustainable and ethical practices. Ensuring that pets continue to bring joy and enrichment to people's lives will remain a central focus.

How to connect with VC firms in the Pets Industry?

Target Key VC Firms

To connect with VCs in the Pets sector, target firms such as Sequoia Capital, Andreessen Horowitz, and General Catalyst. Research their investment portfolios to understand their focus areas and tailor your approach accordingly.

Networking Opportunities

Networking through industry conferences, pet tech summits, and pet expos can provide opportunities to meet VC partners. These events are excellent for building relationships and gaining insights into the industry.

Effective Pitching Strategies

When pitching, focus on demonstrating the market potential, technological innovation, and scalability of your pet-related solution. Be prepared to discuss your business model, customer acquisition strategies, and revenue projections in detail to show the viability and growth potential of your venture.

Participating in Demo Days

Participating in demo days hosted by pet tech accelerators or incubators can help you showcase your product to a broader audience of VCs. These events provide a platform for visibility and valuable feedback.

Crafting a Compelling Story

Crafting a compelling story about your product’s impact and the problem it solves will resonate well with VC investors who are looking for high-growth potential startups. Emphasize the unique aspects and benefits of your solution.

Comprehensive Pitch Deck

Following up with a comprehensive pitch deck that includes market analysis, go-to-market strategy, and potential exit opportunities can further strengthen your case. This demonstrates thorough planning and a clear path to success.

Highlighting Strategic Partnerships

Highlighting any strategic partnerships or collaborations with major pet product manufacturers or retailers can also add weight to your pitch. These relationships indicate credibility and potential for broader impact.

Presenting a Strong Team

Ensuring that you present a well-rounded team with expertise in both pet care and business development will appeal to VCs looking for capable execution of your vision. A diverse and skilled team is crucial for driving your mission forward.

Most active VC firms in Pets Industry?

Target Firms

To connect with VCs in the Pets sector, target firms such as Sequoia Capital, Andreessen Horowitz, and Greycroft. These firms have a strong track record of investing in successful pet care startups.

Sequoia Capital

Sequoia Capital, known for backing companies like Rover and PetPlate, focuses on high-growth potential and market disruption. They seek startups that can revolutionize the pet care industry.

Andreessen Horowitz

Andreessen Horowitz, with investments in companies like BarkBox and NomNomNow, looks for innovative pet care solutions that can scale globally. Their focus is on groundbreaking technologies and products in pet care.

Greycroft

Greycroft, with a portfolio including The Farmer's Dog and Wag, seeks out startups with strong user engagement and scalable business models in the pet industry. They prioritize startups with potential for significant market impact.

Research and Connection

To connect with these VCs, research their investment portfolios and identify partners who have shown interest in your industry. This targeted approach will help you find the right VCs for your pet care startup.

Attending Industry Events

Attend industry conferences, pet care summits, and consumer goods forums where these VCs are likely to be present. These events provide opportunities to network and showcase your innovations in pet care.

Participating in Demo Days

Participating in demo days hosted by pet care accelerators or incubators can also provide exposure. These platforms allow you to demonstrate your startup’s potential to a wider audience.

Pitching to VCs

When pitching to VCs, emphasize your startup’s market opportunity, technological innovation, and scalability. Highlight how your pet care solutions address significant challenges and have the potential to scale.

Crafting a Compelling Story

Crafting a compelling story about your product’s impact and the problem it solves will resonate well with VC investors. Focus on the unique value and advancements your pet care technology or product offers.

Comprehensive Pitch Deck

Follow up with a comprehensive pitch deck that includes market analysis, competitive landscape, and potential exit opportunities. This detailed presentation will help VCs understand your startup’s prospects.

Strategic Partnerships

Highlighting any strategic partnerships or collaborations with major pet care companies or retailers can also add weight to your pitch. These partnerships can validate your technology and enhance its credibility.

Presenting a Strong Team

Ensuring that you present a well-rounded team with expertise in both pet care and business development will appeal to VCs looking for capable execution of your vision. A strong team is crucial for successful implementation and growth.

overlay landing page

We found 2 VC firms investing in Pets on Angels Partners

Investor Picture

Philipp Omenitsch

,

Investing In

Software (Web Marketplace Saas..) • PropTech • Other • IT (& TMT) • Hospitality (& Events) • Media • Education • BioTech • AgroTech • Businesses Solutions • FinTech (& Financials services) • Hardware (& Manufacturing) • Energy • Retail (& E-Commerce) • Sales (& Marketing) • Cosmetics (& Fashion) • Entertainment (& Sports) • IoT (& Wearables) • CleanTech • A.I. (& Big Data) • HealthTech (& Fitness) • Cannabis • Blockchain (& Cryptos) • Web Security (& Privacy) • Gaming (& eSports) • Advertising • Analytics • AR/VR • Autonomous vehicles (& Cars) • Cloud Services (& Infrastructure) • Developer tools • Future Of Work • Food & Beverage • GovTech • Human Resources • Impact • Insurance (& InsurTech) • Local commerce • Logistics (& Distribution) • Material Science • Medical Devices (& Hospital Services) • Messaging • Payments • Robotics • Mobile Apps • Aerospace (& Defense) • Real Estate (& Construction) • SaaS • DeepTech • FoodTech • Healthcare (& Wellness) • Incubators • Music • Investment Management • LegalTech • Life Science • Mobile • Mobility • Nanotechnology • Nonprofits • Oncology • Pets • Online Social • Consumer • Pharmaceutical (& Medicine) • Restaurants • Oil & Gas (& Mining) • Woman Focused • Industrials • Film Production (& Distribution) • Semiconductors • 3D Printing

Two Small Fish Ventures
Investing in Software (Web Marketplace Saas..) &b...
 San Francisco Califor..., Canada
  • main investor picture
    Eva Lau
    General Partner
  • main investor picture
    Allen Lau
    Co-Founder & Advisor
Investor Picture
Previous Investments
  • Zoom.ai: $5200000
  • #Paid: $10850000 (Later Stage VC)
  • Wondeur: (Later Stage VC)
  • CareGuide: $2660000 (Seed Round)
  • Gallop Labs: $1280000 (Seed Round)
  • Parallelz: (Pre Seed Round)
  • Beaubble: (Seed Round)
  • Poppy: $1700000 (Seed Round)
  • Semantic Health: $2700000 (Seed Round)
  • Printify: $50000000 (Series A)
  • Printify: $3000000 (Seed)
  • Printify: $3000000 (Seed Round)
  • Proof: (Seed)
  • BenchSci: $10000 (Pre Seed)
  • Sheertex: $130000 (Post Seed)

Two Small Fish Ventures

San Francisco California - Toronto Ontario, Canada

Investing In

Software (Web Marketplace Saas..) • IT (& TMT) • Media • Education • Businesses Solutions • FinTech (& Financials services) • Retail (& E-Commerce) • IoT (& Wearables) • A.I. (& Big Data) • HealthTech (& Fitness) • Blockchain (& Cryptos) • Web Security (& Privacy) • Gaming (& eSports) • AR/VR • Autonomous vehicles (& Cars) • Cloud Services (& Infrastructure) • Developer tools • Future Of Work • Insurance (& InsurTech) • Logistics (& Distribution) • Material Science • Robotics • Real Estate (& Construction) • DeepTech • Healthcare (& Wellness) • Music • LegalTech • Mobile • Mobility • Pets • Online Social • Consumer • Restaurants • Woman Focused • Industrials

Description

Two Small Fish Ventures is a venture capital firm that invests in the early-stage internet companies with strong network effects. The firm is based in Toronto, Canada.

Join the community

Connect with investors & startup founders

Comprehensive Guides to Finding Investorsin

By clicking on "Create Account" you accept our terms of service

Already have an account?
Login
founder clement

Clément Perrot - Associate Partners @ Angels Partners

"Angels Partners is here to help startup founders secure meetings with investors.
We provide access to a number of services centered around fundraising."

taylor founder testimonial

Kevin Creusy - Founder & CEO, Upfluence



"I launched a campaign and booked 12 meetings in three weeks. There just isn't anything comparable online yet."

founder testimonial

Alex Cammarano - Founder of Daylighted



"Within a few weeks, we launched a successful investor outreach campaign and arranged dozens of pitches."


Create An Account
Copyright © 2024 - All trademarks and copyrights belong to their respective owners.
32 New Startups Started their fundraising over the last 7 days