Winona Capital Management, LLC

About The Fund

Winona Capital Management, LLC is a Chicago-based private equity fund that specializes in providing growth capital to lower middle-market consumer and business services companies. They possess a deep understanding of the industries they invest in, which include software, education, hardware and manufacturing, food and beverage, and logistics and distribution. With assets under management of around $300 million, Winona Capital focuses on expansion, management buyouts/leveraged buyouts (MBO/LBO), and acquisition strategies. They typically invest between $5 million and $20 million in their portfolio companies. Their investment thesis revolves around building brands and forming a strong bond between consumers and successful brands, which they believe is a catalyst for taking businesses to the next level. They emphasize a consumer focus, involvement, and tenacity in their approach and pride themselves on forging long-term relationships with the teams behind the companies they partner with. Through their active investments and prior investments, Winona Capital demonstrates a track record of delivering significant growth, often starting from humble beginnings like ideas scribbled on napkins to reaching hundreds of millions in revenues. Their approach centers on more than just the financial aspects; they seek to nurture and develop the unique elements that make a brand stand out. The team at Winona Capital comprises a group of experienced investment professionals and an advisory council, all dedicated to the philosophy of 'For the Love of the Brand.' This holistic approach underscores the fund's dedication not only to the financial success but also to the underlying passion and identity that represent the essence of the brand's connection with its customers.