Peterson Ventures, LLC

About The Fund

Peterson Ventures, LLC is a distinctive private equity fund based in Salt Lake City, Utah, with assets under management totaling $490 million. They specialize in nurturing and transforming ventures through strategic equity investment, focusing on software, business solutions, web security and privacy, cloud services and infrastructure, developer tools, and women-focused enterprises. With a strong track record of over two decades, they have been pivotal in the growth of over 300 businesses, providing pre-seed and seed capital typically ranging from $250k to $2.5M, accompanied by reserved follow-on capital to bolster growth trajectories. Peterson Ventures seeks out companies poised for rapid expansion, mergers and acquisitions, leveraged buyouts, recapitalization, and industry consolidation. They invest deeply in entrepreneurs who demonstrate the potential to build enduring companies, taking on a chapter of growth that lasts on average 5-10 years. The endgame is not just financial but also relational as they forge lasting partnerships, with many entrepreneurs turning into investors and advisors in their ecosystem. Peterson Ventures heavily emphasizes the human aspect of business, investing in people who can make a significant difference and displaying a profound belief in the reciprocal nature of success. With a venture team led by skilled industry professionals, they advocate for a hands-on approach, striving to become trusted coaches and advisors in brand building, system implementation, and team development. They are committed to earning trust through hard work and their investment philosophy revolves around reinforcing long-term associations. Their investments encompass sectors like FinTech, SaaS, Digital Commerce, Healthcare, and Consumer Tech. Moreover, they exhibit versatility in their investment approach, which also encompasses private equity and search funds. Peterson Ventures encapsulates the ethos of 'change makers,' aimed at fostering business builders and innovators dedicated to creating transformative solutions in their respective industries.