Paris | France
| Investor Type | Firm |
| Type of Fund | VC |
| Industries | Software (Web Marketplace Saas..) • IT (& TMT) • Media • FinTech (& Financials services) • Hardware (& Manufacturing) • Insurance (& InsurTech) • Logistics (& Distribution) |
| Stages | Startup, Early Stage, Seed, Series A |
| Investing | France • Europe |
| Investment Range | €200,000 - €15,000,000 |
| Assets Under Management | €300,000,000 |
About The Fund
Serena is a Paris-based venture capital firm that specializes in investing in startups within a range of technology-dominated industries, including Software (Web, Marketplace, SaaS), IT and TMT, Media, FinTech and Financial Services, Hardware and Manufacturing, Insurance and InsurTech, and Logistics and Distribution. The firm handpicks an average of four to five teams per year, focusing on Europe-based entrepreneurs who aim to build continental or worldwide category leaders. Serena is recognized for offering extensive support beyond capital investment, helping portfolio companies to reach their maximum potential without pushing for early exits, often preferring to lead or co-lead investment rounds from Seed to Series B. They make initial investments ranging from €200,000 to €15 million. Despite not being industry-specific, Serena has a marked affinity for DeepTech, enterprise software, marketplaces, and entertainment, avoiding CleanTech & MedTech investments unless there is a unique aspect to them. The company has significant expertise in equity investment with assets under management totaling €300 million. Through the Serena Squad, portfolio C-levels join a robust peer-to-peer community to access exclusive templates, playbooks, best practices, on-demand workshops, and a network of experts to tackle everyday challenges effectively. Serena's investment strategy has been successful, leading to several high-value exits, including Aramis, The Fork, Cheerz, and the achievement of unicorn status by Dataiku. Although primarily focused on France, Serena has also invested in exceptional teams across Europe and the US. With a team comprising experienced partners like Bertrand Diard and Amlie Faure, Serena champions a thorough understanding of founders' top priorities and is positioned as a VC partner that entrepreneurs can genuinely benefit from.
What they say:
We invest in four to five teams per year and focus on helping them reach their maximum potential. We are not looking for early exits. We back Europe-based entrepreneurs willing to build continental or worldwide category leaders. We strongly prefer to lead or co-lead rounds. Seed to Series B, with check size ranging from €200K to €15 million for our first ticket. We are not industry-specific as long as your business model is scalable and your product is digital. We have a special affection for DeepTech, enterprise software, marketplaces, and entertainment. We usually do not consider CleanTech & MedTech investment unless there is a special twist. Our focus is primarily in France, although we are able to invest (and have already done so) in exceptional teams from Europe and the US.
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