NRD Capital

About The Fund

NRD Capital is an Atlanta-based private equity firm established in 2014, focusing on middle-market private investment, management buyouts, franchising, technology, and going-private transactions on a global scale. They position themselves as a private capital provider aiming to invest in companies that display superior products and services with compelling unit level economics, adaptable to both equity and debt capital structures. They have offices not only in Atlanta but also in New York City, Dallas, Johannesburg, and Toronto. Led by an experienced investment team with a backup of seasoned operators, NRD Capital operates with a strategic vision of guiding portfolio companies towards strategic and sustainable growth. NRD Capital was created by operators with an intent to contribute value to companies beyond mere capital provision. Their investment focus spans from innovation and technology to achieving outstanding unit economics, underpinned by an operator-centric approach which has been fundamental in their rapid expansion. With a core emphasis on franchising and consumer services businesses, they distinctively blend capital with operational expertise in their investments. NRD Capital adheres to an ethic of improving quality of life, an ethos echoed by their founder Aziz Hashim and further represented by the activities of the NRD Foundation, which backs entities promoting entrepreneurship and financial independence, plus academic research in franchise entrepreneurship. NRD Capital's investment criteria necessitate superior unit level economics, a clear trajectory for ongoing growth, seasoned leadership, and operations demonstrating $2M-$15M of EBITDA in sectors such as restaurants and foodservice franchise concepts, consumer services, human capital management, and technology.