Vidyard

About The Fund

Vidyard is a video platform for virtual sales and marketing teams, aiming to enhance the sales process through personalized video messaging and AI-powered outreach. Their services are primarily aimed at sales professionals who are looking to engage more customers, close deals faster, and streamline their sales strategies with the aid of technology. Vidyard provides a suite of tools including video messages for personal outreach, a centralized video hosting solution to manage business videos, and prospecting tools like Vidyard Prospector and AI Avatars for scalable sales outreach. By integrating video into the sales cycle, Vidyard intends to improve customer engagement and response rates, generate more pipeline, and increase sales productivity. Their video tools are optimized for various industries such as financial services, SaaS, and consumer sales, and cater to different company sizes from startups to enterprise-level organizations. Vidyard's platform is designed to work seamlessly with other sales and marketing technologies via integrations, enriching CRM data, and accelerating the deal cycle. The company touts that their use of video for sales can yield higher reply rates, book more meetings, and ultimately lead to more closed business, backed by case studies demonstrating significant improvements in engagement metrics. Additionally, the AI-powered Video Sales Agent automates repetitive tasks, freeing reps to focus on higher-value interactions. Their emphasis on personalized video messages aligns with their mission to humanize the virtual selling process, ensuring that customers feel valued and engaged in a unique manner.