5&Vine

About The Fund

5&Vine is a marketing and branding agency specializing in assisting challenger brands to stand out in their respective industries. Their focus is on propelling these brands towards greater societal impact and market success. They offer a variety of services tailored to the unique needs of each client, aiming to unlock significant growth, whether the client is a startup or a Fortune 500 company. Their services encompass challenger brand strategy, go-to-market strategies, integrated marketing, paid media, social media, search, and cause marketing, along with branding, paid social and search, and website development. They take pride in having facilitated significant milestones such as acquiring millions of users, billions in valuation increase, and astonishing sales growth percentages. Case studies on their website illustrate their impact, such as their role in Greenlight's rapid customer growth and subsequent $2.3 billion valuation, and Fresh N Lean's market position as the top ready-to-eat meal delivery service in the U.S. 5&Vine's approach involves detailed marketing strategy, brand strategy & identity, website development, digital advertising, and collaboration with social media, influencers & partnerships. The team's success stories, including helping eco-friendly thermostat company ecobee achieve a 30% market share, are testaments to their strategic prowess. Their founder Rahul Raj, known for his role as ecoobee's former CMO, emphasizes the agency's commitment to thinking differently and generating substantial results for their clients. 5&Vine also prioritizes sustainable and inclusive economic growth as a certified B Corporation, reflecting their dedication to broader positive impact beyond brand success.