You & Mr Jones Brandtech Ventures

About The Fund

You & Mr Jones Brandtech Ventures, the corporate venture arm of The Brandtech Group (formerly known as You & Mr Jones), focuses on venture capital investments in technology-oriented companies that are innovating in the realms of marketing and advertising. Founded in 2015 and based in San Francisco, California, the group leverages technology to assist brands in marketing more effectively and efficiently ('better, faster, cheaper'). They invest in startups building tech-enabled ways for global brands to enhance their marketing, with a portfolio that covers diverse areas from generative AI platforms, digital and performance marketing, influencer relationship management, to augmented reality and the Metaverse. Their investment range lies between $900,000 and $200,000,000, targeting sectors such as BioTech, HealthTech & Fitness, Medical Devices & Hospital Services, Healthcare & Wellness, Investment Management, and Mobile. The Brandtech Group's company roster includes entities like Oliver, which implements generative AI through in-house studios; Jellyfish, a digital marketing firm; Pencil, a generative AI marketing platform; Gravity Road, a content creator; and Collectively, a full-service influencer firm. They are also involved in AI-based e-commerce (Acorn-i), data analytics (55), marketing science (DP6), and a creative community (Mofilm). Their strategy emphasizes the importance of purpose beyond profit, and they claim that brands that neglect this will fail to attract employees or customers. They anticipate that generative AI will disrupt many industries and aim to be at the forefront by investing in companies like VidMob, which optimizes video content, and Niantic, known for Pokémon GO. Their aim is to empower brands to earn attention rather than buying it, in an increasingly user-generated and AI-driven world. The investment firm also champions ethical use of technology, evident in partnerships with non-profits and various initiatives to promote sustainable and ethical practices. With operations in numerous countries across the globe, they offer wide-reaching expertise and solutions aimed at revolutionizing the marketing landscape.