CircleUp Growth Partners

About The Fund

CircleUp Growth Partners is a venture capital firm specializing in seed, early-stage, and Series A investments. With assets under management totaling $125,000,000, they focus on nurturing and growing consumer brands across various industries, including Software, specifically those offering web marketplace services and Software-as-a-Service (SaaS) platforms; Retail and E-Commerce; Cosmetics and Fashion; HealthTech and Fitness; Food & Beverage; Logistics and Distribution; Healthcare and Wellness; as well as other consumer sectors. CircleUp Growth Partners operates with a clear investment thesis aimed at supporting companies that are at the edge of innovation and consumer needs. Their investments range from a minimum of $1,000,000 to a maximum of $5,000,000, with a 'sweet spot' of around $2,500,000 per deal. The fund leverages its proprietary technology platform, Helio, to guide their investment process. Helio employs data and machine learning to increase the speed, quality, and objectivity of decision making in the private company landscape. CircleUp provides not only capital but also strategic support driven by data insights to help entrepreneurs thrive. Through equity investments and business loans, they aim to rapidly accelerate the brands they partner with. CircleUp's commitment to the consumer brands space is evident in their active engagement with their portfolio companies, and they take a relationship-driven approach to help businesses scale efficiently. Their website also highlights testimonials and success stories from CEOs and founders who have benefited from CircleUp's partnership, thus underscoring their reputation as a fundamental facilitator of growth for consumer-oriented ventures.