Bitly

About The Fund

Founded in July 2008 by Todd Levy and Peter Stern and headquartered in New York, United States with additional offices in San Francisco and Denver, Bitly is a comprehensive link management platform. Their offerings expand beyond basic URL shortening services, providing a robust suite of tools that support branded bitlinks, mobile deep linking, omni-channel campaign tracking, and are optimized for measuring various marketing efforts. Bitly employs HTTP 301 redirects, permitting companies to create shortened links that promote brand awareness via custom domains, leveraging Bitly's engine for URL generation and tracking. Furthermore, Bitly's Connections Platform presents more than just a free URL shortener; it includes advanced QR Code features, dynamic QR Codes tailored for different business needs, and a landing page solution. The platform also enables users to customize and manage QR Codes, analyze link and QR Code performance, and curate content through the Pages service, designed for creating mobile-friendly, no-code landing pages. With integrations available for various applications, a range of industries including retail, consumer packaged goods (CPG), hospitality, media, entertainment, technology, healthcare, insurance, financial services, professional services, and education can benefit from Bitly's suite of digital connection tools. These solutions are built to accommodate different team structures, from developers to marketers and customer service, and can be scaled for small businesses, mid-market companies, and large enterprises.