SocialFlow

About The Fund

SocialFlow is an enterprise software company that specializes in optimizing the distribution of owned and earned content on social media platforms. Utilizing advanced algorithms and machine learning, SocialFlow's software analyzes user behavior and adjusts the timing of posts based on real-time data and audience engagement. This optimization process leads to significant increases in engagement rates and provides clients with valuable insights on content performance, thereby informing their future marketing strategies. Founded in 2009 and headquartered in New York City, SocialFlow serves a diverse set of clients across various industries, including major news outlets, retail brands, entertainment companies, and non-profit organizations. Their clientele includes prestigious names such as the Associated Press, BBC, Gawker, Walmart, Nickelodeon, the NFL, L’Oreal, The Economist, Pepsi, Forbes, Buzzfeed, New York Public Library, and Human Rights Watch. The company's offerings are designed to streamline social media management, supporting branded content campaigns, lead generation, subscriber acquisition and retention, as well as enhancing audience traffic and engagement. Through strategic use of artificial intelligence to manage and secure social accounts, SocialFlow provides enterprise-grade security options, a customizable platform that adapts to clients' strategies, and expert guidance for maximizing impact. Additionally, the SocialFlow website highlights its affiliation with Piano, as they integrate SocialFlow's AI-powered publishing tool, Amplifier, to optimize post timing for peak audience interaction, thus driving on-site conversions and audience retention.