Segulah

About The Fund

Segulah, now operating under the name Amplio, is a Swedish private equity firm based in Stockholm. Established in 1994 and reinvented in 2024 by the former Segulah team, Amplio specializes in Nordic lower mid-market investments, focusing particularly on Business Services and IT & Technology Services. The firm targets businesses in structurally growing markets with enterprise values typically between SEK 100-500 million. They aim to be the first institutional owner, often teaming up with management and reinvesting entrepreneurs as significant minority shareholders. Amplio has a dedicated investment approach that revolves around professionalisation and Buy-and-Build strategies, supporting their companies to consolidate fragmented B2B market verticals and achieve sustainable growth. Amplio’s investment thesis is underpinned by a commitment to amplifying opportunities for companies to grow, enabling them to take the next step in their journey. This involves systematic and repeatable value creation models focused on Sustainable Solutions, Digital Business Efficiency, and Smart Urbanisation. Additionally, Amplio places sustainability at the core of its investment strategy, echoing this through various sustainable practices across their investment process, and managing Amplio I as an article 8 fund. The team brings a strong track record and extensive experience, having successfully invested together for over a decade and being responsible for more than 70 add-on acquisitions across the Nordics. Amplio continues to build on the Segulah legacy by maintaining strong partnerships with entrepreneurs and key stakeholders, ensuring a collaborative path to success. As of the information available, Amplio manages Amplio I and Segulah V funds.