Sorenson Capital

What is Sorenson Capital?

Sorenson Capital is a venture capital fund specializing in flexible growth financing for both minority and majority positions.

Founded in 2002 and headquartered in Lehi, Utah, the firm has a particular focus on technology, aerospace, energy, and healthcare sectors. Sorenson Capital is known for its deep expertise in various industries, including Software, Business Solutions, Cannabis, Cloud Services and Infrastructure, Real Estate and Construction, Life Science, and Mobile.

They invest across different business stages, including Seed, Series A, Series B, MBO/LBO, and Corporate Divestitures, with a versatile range of investment from $100,000 minimum to a maximum of $5,000,000, while their investment 'sweet spot' is around $1,500,000. The firm manages assets worth over $1.1 billion and takes pride in their product-first philosophy.

Sorenson Capital offers a growth- and scale-centric approach, aimed at accelerating the path to product-market fit and beyond for B2B software companies throughout their entire lifecycle, from early-stage to pre-IPO. They provide support beyond typical board meeting involvement, offering tailored tactical plans for resolving growth and efficiency bottlenecks.

Their approach is heavily predicated on a product-first mentality, considering this the key to success at every stage of business development. The firm's 10x Support strategy emphasizes the need for specialized, detailed action plans to overcome specific challenges, rather than expecting founders to have all the answers.

Go-to-market expertise is another major facet of Sorenson Capital's offering, with a heavy focus on helping management teams in lead generation to upsell and collaborate on opportunities for high and predictable growth rates. With specialized investment vehicles for both early-stage and growth-stage companies, Sorenson Capital ensures founders and management teams can receive the appropriate support for their business stage. Their in-depth knowledge of B2B software enterprises allows them to deliver essential building blocks for sustainable growth, and their emphasis on collaboration with founders promotes a team-oriented, solution-based approach.

This collaborative style is significant for the firm, underpinning their engagement with entrepreneurs and prioritizing practical solutions when facing challenges. The website further highlights the firm's community and network involvement, suggesting they offer significant connections within the industry, including introductions to experts, customers, potential hires, and insights into market trends.