Serent Capital

About The Fund

Serent Capital is a private equity firm headquartered in San Francisco, California, specializing in investments across various sectors such as media, business solutions, analytics, and the consumer space. With assets under management amounting to $600 million, they focus on providing growth-focused equity and forming purpose-driven partnerships with founder-led companies. They target equity investments ranging from a minimum of $750,000 to a maximum of $5,000,000, with a sweet spot of around $1,000,000. Serent Capital's expertise extends to working with companies that are seeking expansion, management buyouts/leveraged buyouts (MBO/LBO), recapitalization, and financing through Series A, Seed, and Pre-seed rounds. Their portfolio showcases over 50 companies that they've helped to grow and transform their respective industries. Serent Capital's approach is grounded in operational excellence, providing strategic support beyond financial investment. Through their Serent Growth Toolkit, they share insights and best practices derived from their operations experts, aiming to enhance the growth capabilities of their partner companies. Their values emphasize collaboration, understanding the market, and the challenges faced by founders. They take pride in partnering with founders who share their vision for redefining industry standards and creating companies with positive stakeholder impacts. Over the past 15 years, they have worked to build a legacy of successful partnerships that testify to their commitment to fostering substantial growth and achievement through alignment with founders' values and goals.