Rosemark Capital

About The Fund

Rosemark Capital is a private equity fund headquartered at 90 Nassau Street, 5th Floor, Princeton, New Jersey, 08542, United States. They specialize in investing in the software, media, business solutions, FinTech, and HealthTech sectors with a particular emphasis on equity investments. The fund operates with a philosophy that customer beliefs are a pivotal facet of business growth, significantly influencing consumer behavior and consequently driving the success of a company's marketing strategy. By partnering with companies that have demonstrated a measurable impact in the realms of customer marketing strategy, loyalty automation, data management, and analytics, Rosemark Capital aims to enhance consumer lifetime value through more personally relevant experiences and communications.Their investment thesis is strengthened by an integrated platform approach, assembling best-in-class services and technology companies to support the unique culture, growth, and independence of each brand under the Rosemark umbrella. This cohesion is achieved through operational expertise, consumer connection strategy, and the proprietary Quantitative Persona method. Rosemark focuses on deep collaboration with partner companies, which commences with defining a growth plan and is supported by the fund's Leadership Team and Growth Playbook strategies.As Rosemark seeks growth within specific industry verticals such as Dining, Financial Services, Healthcare, and Retail, it emphasizes the importance of deep vertical expertise, strategic client partnerships, and leveraging intellectual property like their Quantitative Persona Personalization Method. This method deciphers the causal link between consumer beliefs and their interactions with products and services, enabling optimized growth programs. Their goal is to win new markets, reduce customer churn, improve market effectiveness, and enhance a culture geared toward growth.With financial backing from Newlight Partners LP, which may invest up to $150 million, Rosemark is positioned to partner and invest in companies that fit into their strategic domain focus and share their mindset toward the power of customer marketing and growth drivers.