Purpleblue Pty Ltd

About The Fund

Purpleblue Pty Ltd is an investment fund with a focus on nurturing innovative startups at the pre-seed and seed stages, particularly those operating within dynamic and influential sectors such as FinTech and Financial Services, Retail and E-Commerce, A.I. and Big Data, HealthTech and Fitness, Medical Devices and Hospital Services, Healthcare and Wellness, and the Online Social and Consumer landscape. They channel their expertise and resources towards fostering growth and helping aspiring businesses navigate the initial and often critical phases of their development. An integral part of their investment thesis is to identify and empower firms that are poised to disrupt incumbent industries or create entirely new markets through technological innovation and strategic insight.Drawing upon their extensive experience within the tech industry, Purpleblue Pty Ltd leverages its founder Ernest Semerda's Silicon Valley connections and entrepreneurial background to provide portfolio companies with not just capital, but also strategic advice and access to a broader network of professionals. Semerda's founding and leadership roles in companies like Veryfi—a YCombinator backed enterprise streamlining construction bookkeeping through AI and big data—and Medlert (now VectorCare)—a logistics and communication platform for healthcare services—exemplify their deep involvement in the sectors they invest in. The success and acquired expertise from these ventures enable Purpleblue Pty Ltd to offer valuable guidance and support to their investment partnerships. Additionally, Semerda's commitment to sharing knowledge through platforms like 'The Road to Silicon Valley' and his practical know-how from hands-on projects such as building high-performance race cars, further underscore the active, multidisciplinary approach that Purpleblue Pty Ltd adopts in its investment practices.