Latitude Investment Management is a boutique investment partnership based in St James's, London. Founded by Freddie Lait in 2016, the firm seeks to offer long-only investment strategies and aims for capital appreciation over the long term. Latitude focuses on building a concentrated portfolio of stocks and seeks to enhance returns through a selection of non-equity investments. Its clientele comprises institutions, wealth managers, and family offices. The investment firm adopts a high-conviction approach, emphasizing qualitative idea generation and intensive due diligence. Latitude Investment Management implements absolute return and long-only equity strategies that aim to deliver attractive, risk-adjusted returns throughout the economic cycle while striving to minimize correlation with market indices. The Horizon Fund, an absolute return strategy, diversifies risk by investing a portion of the portfolio in non-equity instruments. Latitude invests for the long term and does not engage in short strategies or employ derivatives. The firm's investment philosophy centers on the belief that the best ideas are simple and that managing investments within a boutique structure creates a strong alignment of interests and focus on long-term results. Their funds focus on larger cap equities, generally exceeding a market cap of 10 billion, alongside cash and non-equity investments such as government bonds, FX, and gold to produce ample returns while reducing downside risks. Latitude's investment process is built on diversification theory, behavioural finance, and a long-term investment approach. They ensure high liquidity for the Latitude Horizon Fund, with at least 97% daily liquidity. Latitude Investment Management is authorized and regulated by the Financial Conduct Authority.