Just Business

What is Just Business?

Just Business is a venture capital firm focused on scaling businesses with significant social impact. They invest in and nurture profitable, progressive ventures dedicated to positively impacting the world. Just Business operates with a strong belief that market-rate returns are compatible with virtuous supply chains, job creation, protecting the planet, and providing freedom for disenfranchised communities.

Their investment thesis revolves around the concept that it is 'just business' to be a just and humane business, challenging the painful status quo of commerce that often tolerates exclusion and unsustainable systems.

A departure from a traditional venture capital setup, Just Business partners closely with entrepreneurs, coaching and accelerating ventures to achieve multiple bottom-line impacts, including financial, social, and environmental outcomes. They focus on redefining commerce by investing in companies that employ different, more equitable, and sustainable business models.

At the core of their philosophy is the idea that purpose-driven, mission-based enterprises can (and should) be profitable. Just Business advocates for dignity for both people and our planet, aiming to foster systemic global change toward inclusion and sustainability.

The firm also emphasizes the power of collective impact, believing that an ecosystem of ventures centered around a common theme such as ending modern slavery can create a synergistic effect, accelerating growth and impact. This ecosystem approach involves companies with intersecting missions, interlocking networks, and potentially mutually beneficial shareholdings.

What they say:

We are a business focused on social change, incubating ventures for a better world.

What we look for: We invest in profitable and forward-thinking ventures dedicated to positive social impact, focusing on cleantech, greentech, and impact investing.