| Investor Type | Firm |
| Type of Fund | Venture Capital Fund |
| Industries | Software (Web Marketplace Saas..) • PropTech • IT (& TMT) • Hospitality (& Events) • Businesses Solutions • FinTech (& Financials services) • A.I. (& Big Data) • Insurance (& InsurTech) • Payments • Real Estate (& Construction) • Investment Management |
| Stages | Seed, Early Stage, Series A, Pre-seed |
| Investing | United States • Canada |
| Investment Range | $1,000,000 - $3,000,000 |
| Investment Sweet Spot | $2,000,000 |
Impression Ventures is a venture capital firm established in 2013 with headquarters in Toronto, Ontario, Canada. They specialize in seed, early stage, and Series A investments, with a focus on the financial technology (fin-tech) sector. Their investment maximum is $2,000,000, the minimum is $1,000,000, and they typically invest around their sweet spot of $1,500,000.
They invest in a diverse range of industries including Software, PropTech, IT & TMT (Technology, Media, and Telecom), Hospitality & Events, Business Solutions, FinTech & Financial Services, A.I. & Big Data, Insurance & InsurTech, Payments, Real Estate & Construction, and SaaS.
Impression Ventures has shown a strong preference for investing in Seed rounds across North America, particularly seeking founders who aim to significantly alter the delivery of financial services to a large market. They pride themselves on having a collaborative approach, leading or co-leading initial investments, and providing founder-friendly term sheets to help position companies for future success.
Additionally, Impression Ventures emphasizes their expertise in FinTech, offering not only financial backing but also strategic support. They engage deeply with entrepreneurs, offering help in a multitude of areas including introductions, financial modeling, hiring, go-to-market strategies, and advertising assistance.
With a firm belief in supporting ventures that disrupt and democratize finance, they invite innovative entrepreneurs to join them in reshaping the financial landscape.
Impression Ventures is an early-stage fintech-focused fund investing in founders across North America. We write lead checks of $1m - $2.5m into various fintech verticals.
What we look for: We invest in seed stage FinTech companies across North America, and have been doing so since 2013. We focus on founders who are driven on changing how financial services are provided to a large market.
How we help: We only invest in 2-3 opportunities per year and thus take a hands-on approach with our founders. We are lead investors and will write checks that complete a large portion of a round.

