Cult Capital

About The Fund

Cult Capital is a private equity fund headquartered in New York, focusing on investing in consumer brands with a cult-like following. They target companies within specific industries, including software, web marketplaces, SaaS, and food & beverage. Cult Capital is characterized by their expertise in equity investments and specialization in expansion and later-stage financing. With a preference for brands that offer a unique product or service, embodying quality over quantity, their investment thesis revolves around the scalability of these so-called 'cult brands'. These brands are not merely selling products; they sell lifestyles with a deeply connected consumer base. Cult Capital seeks businesses with annual revenues of at least $2 million and offers capital investments up to $10 million, particularly focusing on emerging brands that have the potential to change the world significantly if their product were not to exist. They help these brands grow while maintaining authenticity. Categories of interest include beauty, personal care, fashion, leisure, household, and pet products. The fund actively involves itself in helping portfolio companies succeed by breaking stereotypes and building a deep, meaningful collaboration that extends beyond typical investor relations. Cult Capital's process prioritizes a comprehensive approach, aiding in sourcing, diligence, execution, and portfolio management. Their team, consisting of individuals with diverse backgrounds in consumer brand investment, banking, and private equity, epitomizes their dedication to nurturing and scaling consumer brands that have established an exceptional customer bond and market presence.