CoFound Partners

About The Fund

CoFound Partners is an early stage venture fund focusing on providing the first check to startups, with an emphasis on helping founders build a repeatable sales motion. The fund is led by Jordan Wan, who is also the founder and CEO of Formative, a leading go-to-market (GTM) focused executive search firm. With over a decade of experience, Jordan has been a trusted advisor to VC firms and has helped more than 900 startups, including notable companies like Trello, Oscar Insurance, Justworks, Algolia, and Riskified, to scale their operations. CoFound Partners specializes in pre-seed and seed investments with a high conviction strategy, making a limited number of investments each year to ensure they can provide focused support. Once an investment is made, they assist founders with go-to-market strategies, customer acquisition, and building a strong team by leveraging their extensive network. Their primary investment focus is B2B software across various industry verticals, which includes healthcare, supply chain, climate tech, enterprise SaaS, and more. With a commitment to invest in founders with deep industry expertise in underserved markets, CoFound Partners positions themselves as a valuable ally in a startup's journey, offering hands-on guidance, practical frameworks, and a wealth of introductions to potential talent and advisors. The investment size CoFound Centers typically engages in is $100,000, which they consider their sweet spot. The fund operates with a dedication to sales excellence and growth, encapsulated by their motto 'Sales is Oxygen.' Through their investments and support, CoFound Partners strives to bring strategic value beyond capital for their portfolio companies, as evidenced by founder testimonials that highlight the impactful and advisory nature of their involvement.