BrandProject

About The Fund

BrandProject is a venture capital firm established in 2013, headquartered in Toronto, Canada. They focus on investing in early-stage companies across a wide range of sectors including health and wellness, food and beverages, home and pets, sports and fitness, fashion and beauty, consumer hardware, and consumer services. With a core investment philosophy centered around visionary founders and emerging brands, BrandProject dedicates capital, operational expertise, and support to startups aiming to build the brands of tomorrow. They have designed their investment process to cater to specific stages of a company's growth: incubation, acceleration, and scaling. During the incubation phase, they invest between $500K and $2M to build new businesses from the ground up. To accelerate growth for pre-seed and seed-stage companies, they invest $750K to $2M. Finally, they invest $1M to $5M to scale Series A brands with growth capital. BrandProject stands out for their hands-on partnership with seed-stage founders to build world-class brands, gaining respect and pride in the success of the companies they support. Their impressive track record includes investing in over 30 brands over the past decade, facilitating the recruitment of strong teams, and managing to secure over $600M in follow-on funding, which contributed to a combined valuation of over $4.1B for their portfolio companies. Significantly, 42% of their portfolio is led by women and 42% of leaders come from diverse backgrounds, indicating their commitment to diversity and inclusivity in the startup ecosystem. Investments typically range from $250K at a minimum to $5M at a maximum, with a 'sweet spot' of around $2.5M. The firm specializes in various investment stages including Pre-Seed, Seed, Early Stage, Series A, and Series B. They have also been involved in the successful acquisition of nine companies by strategic buyers and have witnessed two of their brands achieve unicorn status.