Affinity Equity Partners

About The Fund

Affinity Equity Partners is a leading private equity firm specializing in control-oriented investments throughout the Asia-Pacific region. Founded in 2002 and headquartered in Hong Kong, the firm has a rich legacy of engaging with companies operating in diverse sectors such as consumer-related goods and services, food and beverage, healthcare and pharmaceutical, financial services, telecom and media, environmental businesses, agriculture, and natural resources. While their industry interests are vast, they have a significant focus on technology-related industries as well, including software (Web Marketplace SaaS, etc.), business solutions, FinTech (& financial services), and hardware (& manufacturing). With an invested interest in HealthTech (& Fitness), they have cultivated an extensive investment range, with both the minimum and maximum investment size being approximately $453.51 million USD. As self-described leaders in Asian private equity since 1998, their strategy prioritizes sectors that catalyze transformation within the region. Affinity is well-known for its robust local networks and international expertise, empowering them to implement a partnership approach and emphasize active ownership. The firm partners closely with business founders, entrepreneurs, and portfolio company management teams, aiming to bring about sustainable transformation and generate long-term value. Their strong relationships, built over many years, and deep local knowledge are key distinguishing aspects of their investment practice. Affinity’s commitment to environmental, social, and corporate governance (ESG) principles is evident in its investment ethos, emphasizing responsible and ethical investing. The firm's approach is encapsulated on their official website which reflects Affinity's recognition in the industry and its dedication to leading the private equity landscape in Asia.