TRUE

About The Fund

True is a private equity fund headquartered at Francis House, 11 Francis Street, London, SW1P 1DE, United Kingdom. They focus on investing in industries like Software, which includes web marketplace SaaS platforms, and Logistics & Distribution among others. True operates with an investment thesis that is centered around equity, specializing in Expansion and Management Buy-Outs/Management Buy-Ins (MBO/LBO). They reimagine business through a combination of innovation and investment, aiming to add value beyond profit and establish a new perspective within their investment approaches. They are known to work closely with their community, which includes founders, entrepreneurs, leaders, and experts from the full consumer world, seeking to enable change and foster growth by setting up collaborations between giants and innovators in the consumer and tech industry. True is engaged in supporting startups and facilitating knowledge sharing and innovation wherever there's an opportunity. Their portfolio consists of companies and brands that inspire, shape consumers' lives, and create new global opportunities. True also emphasizes a unique company culture and staff development as expressed by their team members. Their approach is distinguished by the drive for unprecedented commercial success that is built the right way. True actively shares stories of their investments, successes, and partnerships, highlighting involvement in important milestones such as sales growth, market expansions, and funding rounds for portfolio companies.