Sure

What is Sure?

Sure Ventures PLC is an investment fund that offers investors a listed vehicle to achieve diversified exposure to early stage technology companies, focusing on software-centric businesses in sectors such as Augmented Reality/Virtual Reality (AR/VR), Internet of Things (IoT), and FinTech.

They aim to capitalize on high-growth markets and believe that they are uniquely placed to optimize opportunities within these sectors. The fund is managed by Shard Capital AIFM LLP, a firm authorized and regulated by the FCA.

Sure's investment approach involves providing immediate assistance to accelerate growth for seed companies, supporting companies throughout their growth journey, including additional financing, initial public offerings, and investor relations functions. The team, leveraging partnerships with Suir Valley Ventures and Shard Capital, combines expertise with access to a broad innovation network and a powerhouse for entrepreneurial broking and asset management.

The fund focuses on areas with substantial growth potential over the coming years, citing AR/VR as a market forecasted to reach $108 billion by 2022. As a listed entity on the Specialist Fund Segment of the London Stock Exchange, Sure Ventures PLC offers exposure to Suir Valley Ventures Fund, which co-invests with Enterprise Ireland, one of the largest venture capital firms in Europe.

The Company will invest primarily in seed-stage software companies within their target markets and aim for growth towards Series A funding, where they intend to follow on their investment.

The fund's target investor base includes institutional investors, professionally-advised private investors seeking early-tech exposure, and financially sophisticated, private investors capable of evaluating investment risks.

Sure Ventures PLC focuses on the following investment criteria: a minimum, maximum, and sweet spot investment amount of £250,000; specialization in Seed, Early Stage, and Pre-seed investments; and concentrating on sectors such as FinTech, A.I., HealthTech, Cloud Services, Future Of Work, Human Resources, Insurance, Healthcare, LegalTech, Mobility, and Women Focused initiatives.

The fund's mission is to enable peace of mind for all individuals and businesses by investing in InsurTech and related FinTech startups based in Silicon Valley and is passionate about supporting ambitious entrepreneurs with a long-term vision.