Myntra

What is Myntra?

Myntra.com is a leading e-commerce platform in India, focusing on the fashion and lifestyle segment. They have partnerships with more than 500 prominent brands, including Nike, Adidas, Puma, Lee, Levi's, Wrangler, Arrow, Jealous 21, Biba, Fabindia, and US Polo, to offer an extensive range of current branded fashion and lifestyle items.

Myntra's value proposition is centered around granting consumers the ability to easily purchase fashion and lifestyle products online. They feature the largest in-season product catalog, ensure 100% authenticity of products, provide a cash on delivery payment option, and a 30-day return policy, positioning them as a preferred shopping destination in India.

Striving to empower shoppers with fashion, Myntra is proactive in their approach.

They developed an in-house application called Style Studio, a virtual dressing room, to enhance the online shopping experience by making it fun and interactive. Through their fashion initiative, Star N Style, they aim to establish a robust connection with customers by bringing together youth icons. Myntra's fashion blog, Style Mynt, presents the latest fashion trends, tips from celebrities, and advice from renowned designers and celebrity stylists.

Founded by a group of IIT/IIM alumni in 2007 and headquartered in Bangalore, Myntra's journey has been supported by investments from prestigious venture capital funds such as Tiger Global, IndoUS, IDG, & Accel Partners.