Urban Ladder

About The Fund

Urban Ladder is a distinctive online furniture company founded in July 2012 by Ashish Goel (CEO) and Rajiv Srivatsa (COO). It is dedicated to offering a carefully curated selection of home furnishings, with the purpose of helping Urban Indians create well-furnished, beautiful homes. Their extensive product range consists of over 1000 items across 25 categories, including but not limited to wardrobes, sofas, beds, dining tables, and storage shelves. Focusing on contemporary designs and high-quality, handcrafted furniture, Urban Ladder aspires to blend aesthetic appeal with functionality, while ensuring products are accessible. Additionally, their furniture collections are augmented by the Urban Ladder in-house team of proficient designers. Their commitment to a seamless shopping experience is evidenced by an intuitive website user interface and dedicated customer care team. The delivery aspect is managed by Urban Ladder’s own logistics crew, ensuring safe and reliable doorstep deliveries across an expanding number of cities in India, including Bangalore, Mumbai, Delhi/NCR, Chennai, Pune, Hyderabad, and Ahmedabad. Urban Ladder receives financial backing from several top tier venture capital firms, such as Steadview Capital, SAIF Partners, and Kalaari Capital. The platform encapsulates a vast repository of furniture and decor items and extends various sales promotions like the Republic Day Sale. It encompasses a diversity of collections and furniture for spaces such as living rooms, bedrooms, dining areas, outdoor settings, as well as a specific range for kids and offices. The presence of physical stores in different Indian cities augments its online presence, allowing customers to experience the brand offline. Urban Ladder's business model also features a 'Design your dream bedroom' section that promotes a serene ambiance through modern minimalistic designs. Committed to excellence and innovation, they offer full home interiors, including modular kitchens and wardrobes, and provide city-specific stores for localized shopping experiences.