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Logo Firm Guinness Asset Management
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Guinness Asset Management

map marker logo  |  U.K.

Investor TypeFirm
IndustriesSoftware (Web Marketplace Saas..) • Education • Retail (& E-Commerce) • A.I. (& Big Data) • HealthTech (& Fitness) • Advertising • Future Of Work • Food & Beverage • Impact • Healthcare (& Wellness) • Consumer • Woman Focused
StagesSeed, Series A
InvestingUnited Kingdom
Investment Range $1,500,000  -  $6,000,000
Investment Sweet Spot $2,500,000

Investors who are part of this firm

About The Fund

Guinness Asset Management is an investment firm that has established itself as a leading EIS fund manager and investor in growth companies since 2010. They are proud to have invested more than £255 million into over 180 EIS qualifying companies, including some of the fastest-growing growth companies in the UK. Their experienced and long-standing team works closely with portfolio companies to grow and deliver value for their investors. With a focus on EIS-qualifying investments, the Guinness EIS Service is designed to identify and invest in growth companies that require scale-up capital. They filter for companies with at least £1 million of historic revenue based on a proven technology, service, or product. As generalist investors, they have invested in various sectors including technology, manufacturing, retail, healthcare, leisure, food & drink, and more. This approach allows them to mitigate risk by creating balanced and diversified portfolios. The Guinness EIS closes tranches quarterly and targets full investment in the same tax year as a tranche closes, with the expectation of investing in a portfolio of more than ten investee companies across a range of sectors. They aim for a minimum of 10 investments per client portfolio with target characteristics such as experienced management teams, good visibility on future growth, and robust deal dynamics. Their investment process includes origination through their network of contacts, due diligence, transaction management, regular formal communication, and active monitoring for exit opportunities. Their minimum investment is £20,000. Their Ventures section highlights their investment strategy, team, portfolio, ongoing support for funding seeking companies, and insight into their latest news and press releases.

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