Form Capital

About The Fund

Form Capital is an early-stage investment fund and design partnership that emphasizes hands-on support and design expertise alongside capital investment for startups in their nascent stages. They focus on a broad range of industries including Education, Business Solutions, FinTech, Retail & E-Commerce, Blockchain & Cryptos, Payments, Nanotechnology, Online Social, and Consumer sectors. With a philosophy that design can greatly impact a company's success, they commit to offering design sprints at zero cost to founders as part of their investment. This can include branding, pitch decks, packaging, and product UX flows. Besides their monetary investment ranging from $150,000 to $250,000, with a sweet spot around $200,000, their specialities include providing foundational support at the Pre-Seed and Seed stages, where tangible product design can play a critical role in a company's trajectory. They are not just thought leaders but participants who get their hands dirty working alongside founders, echoing the belief that tangible design support can offer real value over advice and introductions. Form Capital's approach is driven by the notion that the difference between failure and success may hinge upon something as nuanced as a product's core flow or a compelling pitch deck. This level of involvement is underscored by their refusal to ask for preferential terms in exchange for design support; they aim to earn their place on the cap table through the value they bring. Their portfolio includes investments in Coinbase, Envoy, Linear App, Expo, and Yumi. Leaders within Form, such as Bobby Goodlatte and Josh Williams, bring experience from Facebook, Squarespace, Quip, and Stripe, contributing to a robust foundation propelled by forward-thinking partnership rather than a traditional client-agency model. Form Capital prioritizes being the most valuable partner relative to check size on a founder's cap table and supports thesis-defying founders who drive new waves of technology.