Dotomi

What is Dotomi?

Epsilon is a data-driven marketing company that is a leader in outcome-based marketing.

They leverage powerful data and technology to understand consumers and drive business performance by delivering personalized marketing at scale. Epsilon's approach focuses on enriching customer experiences to drive performance more effectively.

Their solutions range from enterprise-grade products for growing brands to digital media services that connect with customers on any device. They operate a next-generation retail media platform, Epsilon Retail Media, which combines AI and person-first identity to create better outcomes and stronger shopper loyalty. Epsilon PeopleCloud offers clean room, customer data platform (CDP), loyalty, email, and activation solutions.

Additionally, they provide verified identity solutions through Identity: COREid and actionable insights into 250 million U.S. consumers through their Data segment. Epsilon Services includes experts for strategy, analytics, creative, and digital experience services.

The company aims to provide marketing that is built on proof, not promises, enabling marketers to target customers with person-based, measurable conversations even in the face of challenges like the reduction of third-party cookies.

By unifying fragmented customer data across online and offline touchpoints, Epsilon empowers marketers to execute effective cross-channel campaigns that maximize engagement and ROI. Recognized for their work in loyalty technology solutions and customer data strategy, Epsilon is also the first solution to receive accreditation from the Media Rating Council (MRC) for impressions and correlated outcomes.