Aggregate

What is Aggregate?

Aggregate is a venture capital firm focusing on investments in small to mid-size companies primarily located in Sweden, Norway, and Finland.

Established in 2002, the firm is headquartered in Stockholm, Sweden, and operates with a distinctive strategy rooted in the concept of 'media for equity.' They invest media space as expansion capital, which serves as a unique approach to support the growth of consumer-facing companies.

Their investment thesis is centered on leveraging media investments to significantly improve the development of portfolio companies, thereby efficiently contributing to an increase in company value.

Although the firm invests in various sectors, such as media, e-commerce, digital services, B2B, and other technology-driven areas, they are particularly known for their media-centric investment model.

With this model, they aim to provide not only financial support but also marketing and advertising benefits, which is a critical factor in the scalability of growth-stage businesses.

Aggregate's target investment amount is consistently 2,390,000 Swedish Krona, reflecting their commitment to a calculated, strategic stake in the businesses they choose to back. The firm actively seeks opportunities where such an investment can have a meaningful impact, whether that's through direct financial means or by enhancing market presence via their media channels. Their website also indicates that they are proactive in the Scandinavian market, with news reflecting their active investments and expansions into various northern European markets.