Sobro

What is Sobro?

Founded in 2007, Sobro is an investment firm based in Stockholm, Sweden that targets privately held Swedish companies, particularly those operating in 'Other' and IT (& TMT) industries. They focus on businesses with a turnover in the range of SEK 70 million to 500 million, aiming to support entrepreneurs with strong drive and vision.

Sobro’s primary goal is to uphold and enable the company's vision by supporting the management and their ambitions. They emphasize maintaining independence through an open and trustworthy relationship. A key aspect of their strategy involves recruiting an external chairman with relevant operational experience to act as a valuable sounding board for the company.

The firm is organized to ensure swift and efficient decision-making processes close to the operational activities. By investing their own funds, Sobro offers flexibility to adapt to the company's needs without preset exit horizons, allowing the company to determine their own timeline and partners for future steps.

They take pride in a sense of business joy and believe in the value of a positive corporate culture. Sobro believes that sound relationships and good people are essential for a successful business.

Their guiding principles are curiosity, care, and thoroughness. Currently, Sobro supports many successful businesses across diverse sectors, collectively employing 1,400 people and generating a total turnover of 7 billion SEK.

Sobro is interested in establishing contacts with new companies where they can act as a co-owner and make a significant contribution.