Investor Type | Firm |
Industries | Businesses Solutions • Cloud Services (& Infrastructure) • Woman Focused |
Stages | Early, Pre-Seed, Seed |
Investing | United States |
Investment Range | $100,000 - $100,000 |
Investment Sweet Spot | $100,000 |
2.12 Angels is a venture capital firm that primarily invests in the enterprise technology space, with a focus on Business Solutions, Cloud Services (& Infrastructure), and enterprises that cater to women. They distinguish themselves as the "highest value-add to Founders per dollar invested," emphasizing speed in their investment process; they typically conduct two meetings with founders and provide a decision by noon the following day. 2.12 Angels' investment approach includes writing checks of $100,000, which reflects their 'sweet spot' for initial investments. In 2021 alone, they made 30 investments, demonstrating their commitment to supporting emerging businesses at the early, pre-seed, and seed stages. However, they are not interested in consumer, clean energy, and pharma/biotech sectors. 2.12 Angels offers a suite of post-investment support services for the founders they back. This includes executive coaching by David Straus, sales coaching by Hilmon Sorey and Cory Bray, CTO mentoring in partnership with Plato, and culture and values development with Anne Foreman and Steph Mann of At Your Core. Additionally, they have a personal concierge service through John Paul to assist founders with non-business tasks, and insight from Ben Orthlieb, General Partner and Head of Corp Dev at LinkedIn, for M&A discussions. With direct partner access to two-thirds of the top U.S. VC firms, they aim to ensure portfolio companies will raise Series A and Series B rounds. Their community of 60+ LPs are founders and operators available for advice through an in-house email system. 2.12 Angels, focused on North America, does not lead investment rounds and has taken the 1% Pledge to support Diversity and Non-Profit Organizations.