The Psychology of Cold Email in VC
A cold email to an investor is a strange piece of writing. In two hundred words, to a stranger, you are asking for their time, their money and their belief in something that barely exists yet. Most fo...
How to Raise Funds Effectively
When it comes to fundraising, there is no one size fits all. Whether you are looking at raising 1 or 10 million, figuring out just how much to raise requires serious thought, succinct planning an...
Traction: The Numbers Game
The term traction is a real buzz word for entrepreneurs. But what does this really mean, and how can you, as a founder, effectively and accurately demonstrate it? Whether that be with KPI metrics, act...
Raising funds: How much is too much? What are VCs looking for?
There comes a point in a fundraising conversation when a VC can potentially tune out: the moment you reveal your burn rate and how much you are looking to raise, indicating you’re hoping to rais...
