- By James Martin
October 1st, 2020
First of all, you need to understand who you are dealing with and the investor psychology.
They are busy. Very busy.
Their time is precious. And the good ones receive on average 100 decks per week to look at. It's a numbers game and few startups will make the cut and get the opportunity for a meeting.
Angels Partners is here to help you make the cut.
How to go about this?
Trigger curiosity. Investors want intel.
Capture the investors' attention with a piece of intel right from the start. We have found two options to work very well:
Drop a piece of intel about them. Demonstrate that you know them and what they are after.
For example: In your search for CleanTech investors in Angels Partners, you came across Jason who seems big in Cannabis and invested in Flow Kana.
You can now send him a LinkedIn connection request mentioning Flow Kana and hinting at another great opportunity —> YOUR STARTUP.
But, no need to pitch your startup just yet. Establish the connection first. And once Jason is in your network, you'll be able to exchange unlimited messages.
Share a piece of intel about your industry.
Knowledge is key. In the world of startup investing, everything is getting commoditized: access to capital, scouting tools, deal flow platforms, metrics monitoring tools...etc. But what truly differentiates quality investors (smart money) from the sub-par mediocre ones is Knowledge.
Display a piece of intel that they might be interested in. Curiosity will do the rest and they will take that meeting.
For example: Your startup is in the PropTech space. Major countries in the recent years have mandated BIM (Building Information Modeling) drastically impacting the major construction corps and opening the gates for innovative startups.
And YOU have some intel that new regulations might be coming to the States. You are prepared and need funding to rapidly pierce in and take significant market share away from the unprepared incumbents.
All you need to do is to articulate in one sentence what you know and others don't. You can add a link to an article, a tweet, or one of your blog posts.
Don't forget to add your tracking link to the message. That way you can monitor clicks, opens and time spent on your deck to send targeted follow-ups.
Think about this, fundraising is a numbers game. All you have to do is to make the cut to get that pitching opportunity. And showing intelligence will greatly increase your odds.
Make sure to consult all our other tips and tricks that we have learned from our own experiments or assembled from the best.