ustwo

What is ustwo?

ustwo is a venture capital firm that is headquartered in London, United Kingdom, and was founded in 2004. They focus on investing in the technology sector, specifically targeting businesses in the digital product and service sectors.

With a specialization in mobile industries, they aim to partner with companies that are driving innovation and transformation within their respective fields.

The firm adheres to a clear investment thesis, which involves investing equal amounts with a minimum and maximum investment cap of 1,020,000 USD.

This strategy indicates a commitment to the chosen enterprises and ensures a significant impact on the invested company's growth and development. ustwo is also recognized for its digital product studio, where they have for 20 years been instrumental in imagining and launching breakthrough digital experiences.

This role helps businesses confidently grow, knowing they are supported by expertly crafted digital products and services.

On their website, they highlight their key processes including 'Discover', 'Pilot', 'Launch', and 'Boost', which likely mirror their investment approach. 'Discover' involves validating new products, experiences, services, or business models.

'Pilot' refers to making these real and testing them in the real world, while 'Launch' is about picking the highest value features and iterating towards establishing a category leader. Finally, 'Boost' is about supercharging a team's potential with new capabilities and experiences. The firm operates with not only business acumen but also a strong ethical, social, and environmental conscience.

They emphasize their empathetic approach in their collaborations which shines through in their work. ustwo is employee-owned and is certified as a B Corporation, solidifying its commitment to meeting high standards of social and environmental performance, accountability, and transparency.

They have offices in global metropolitan centers, including Lisbon, London, Malmö, New York, and Tokyo, further demonstrating their expansive footprint in the tech entrepreneurship ecosystem.