JamJar Investments

About The Fund

JamJar Investments is a venture capital firm based in London, United Kingdom, founded by the creators of innocent drinks. Expanding upon their success with innocent, which sold to Coca-Cola in 2013 for over $500 million, the firm leverages their expertise to support early-stage consumer brands. Their investment focus spans a diverse range of sectors, including software solutions such as Web Marketplace and SaaS, IT and TMT, business solutions, retail and e-commerce, insurance and insurtech, logistics and distribution, healthcare and wellness, investment management, mobile, and online social platforms.With an investment approach centered on both equity contribution and active involvement, JamJar Investments targets companies with captivating products that have already garnered consumer love and exhibit strong early performance metrics. They aim to invest in businesses that can potentially achieve a £250m valuation, offering financial support ranging from £100,000 to £5 million, with a sweet spot of around £1.5 million for their investments.Specialized in later-stage VC, early-stage VC, seed rounds, angel investments, and Series A and B funding, JamJar Investments brings forth their experience in building a multi-million-pound consumer brand. The team's expertise is characterized by a keen ability to prioritize ruthlessly, thereby backing ventures that possess the potential for high growth and exit opportunities.JamJar Investments exclusively backs consumer brands, focusing on those that are in the early stages of funding, from Seed to Series A, and are based in Europe. These brands are expected to establish a meaningful relationship with consumers, a criterion where JamJar both knows and can contribute significantly to their success.The fund operates in compliance with the regulatory environment, being authorized and regulated by the Financial Conduct Authority (FCA). JamJar Investments positions itself as a partner for transformative consumer brands, steering them towards notable achievements in their respective markets.