TSG Consumer

About The Fund

TSG Consumer is a private equity firm that specializes in investments within the consumer sector, particularly targeting brands that have the potential to become category leaders and that resonate with consumers' hearts, minds, and wallets. They have a broad focus encompassing the beauty, personal care, e-commerce, food, beverage, health and wellness, restaurant, household, apparel, and accessories sectors. TSG Consumer makes both minority and majority investments in growing companies and prides itself on partnering with brand founders and teams to scale their businesses. With over three decades of experience, they manage approximately $14 billion in assets and have built a reputation as a global leader in consumer-focused investing. They have a track record of supporting their portfolio companies beyond capital investment by providing expertise in digital strategy, expanding distribution channels, promoting innovation, and leveraging their network of advisors and experts from companies like Amazon, Google, and Meta. TSG Consumer's dedicated team offers guidance informed by decades of experience in the field, helping their partners effectively navigate the complexities of digital marketing across multiple channels, strategy, operations, and technical support. TSG Consumer believes in building long-standing relationships with the companies they invest in and emphasizes a flexible approach to investment, allowing for either minority or majority stakes based on the specific needs and growth plans of the companies. On their website, they highlight a portfolio that includes brands from various categories, including health and wellness, food and beverage, e-commerce, fintech, and mobile gaming. TSG also boasts a newly expanded Portfolio Operations and Value Creation Group, 'TSG Vantage', that aims to drive further growth and success within their investments.