Sweet Capital

What is Sweet Capital?

Sweet Capital is an investment fund based in London, UK, with a focus on empowering exceptional founders of tech-enabled consumer companies. Founded by the creators of the popular game Candy Crush, Sweet Capital offers not only financial investment but also vast entrepreneurial experience and a wide network within the tech industry.

Their primary objective is to drive positive change in the world by supporting innovative companies that have a significant impact on consumers’ lives.With selective investments across Software, Media, Retail (& E-Commerce), Entertainment (& Sports), HealthTech (& Fitness), Human Resources, Messaging, Healthcare (& Wellness), Online Social, Consumer, and Woman Focused industries, Sweet Capital tailors its approach to each startup's unique needs.

They typically invest in pre-seed to Series A funding rounds, with investment amounts ranging from £500,000 to £2,000,000, aiming for a sweet spot of £1,000,000.Their core investment thesis revolves around backing broad-based consumer internet/software, consumer fintech, next-generation social communities, and disruptive lifestyle and wellness businesses.

Sweet Capital firmly believes in supporting founders who exhibit the potential to redefine their respective markets through cutting-edge technology and consumer-centric solutions.

While they are most interested in tech-enabled ventures, they explicitly do not invest in hardware or crypto-related projects.The team at Sweet Capital includes experienced founders and industry experts, extending their expertise and knowledge to foster portfolio company growth, scaling, and market leadership.

Their vision is to create a portfolio of companies that not only lead in their sectors but also drive forward the consumer technology landscape on a global scale.

What they say:

We invest in exceptional founders of tech-enabled consumer companies, who are driving positive change in the world.