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Logo Firm Starting Line
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Starting Line

map marker logo New York City - San Francisco Bay Area - Chicago Illinois - Indianapolis Indiana - Minneapolis Minnesota - Los Angeles California - Austin Texas - Ohio - Seattle / Portland - Midwest |  U.S.A.

Investor TypeFirm
IndustriesSoftware (Web Marketplace Saas..) • PropTech • IT (& TMT) • Media • Businesses Solutions • FinTech (& Financials services) • Retail (& E-Commerce) • HealthTech (& Fitness) • Food & Beverage • Impact • Real Estate (& Construction) • Consumer
StagesPre-Seed, Seed, Series A
InvestingUnited States
Investment Range $100,000  -  $2,000,000
Investment Sweet Spot $1,000,000
Assets Under Management $17,000,000

Investors who co-invest with Starting Line

Investors who are part of this firm

About The Fund

Starting Line is an investment fund that specializes in identifying and leading investment rounds in early-stage companies. With a focus on pre-seed, seed, and Series A stages, their strategy revolves around sourcing founders who have a clear vision for addressing market dislocations. Starting Line is particularly drawn to scenarios where such dislocations are being leveraged due to economic shifts, data-driven approaches, or changes in generational behavior. Their investment range typically falls between $100,000 and $2,000,000, with a sweet spot around $1,000,000. With $17,000,000 in assets under management, they are deeply involved in various industries, including Software, PropTech, IT & TMT, Media, Business Solutions, FinTech & Financial Services, Retail & E-Commerce, HealthTech & Fitness, Food & Beverage, Impact, Real Estate & Construction, and general Consumer sectors. By investing in companies that are reshaping popular culture and improving conventional services, Starting Line has built a diversified portfolio featuring companies like Cameo, which taps into the celebrity-fan engagement space; Hungryroot, which delivers personalized grocery services; Spothero, a mobility platform; Catch Co, a recreation-focused brand; Flyhomes and Havenly in the real estate sector; Sunbit and M1Finance in the financial space; among others. With their headquarters based in Chicago, Illinois, Starting Line embraces a philosophy of 'VC for the 99%', aiming to democratize access to venture capital and empower a broader range of entrepreneurs to innovate and grow their businesses.

Starting Line's investments on record

Time.fun $3,000,000.00 Seed
Cargado $3,000,000.00 Pre Seed
Hedge   Seed
Protégé $9,000,000.00 Seed
Unchained $25,000,000.00 Series A
Unchained $6,000,000.00 Seed
Unchained $3,000,000.00 Seed
Attain $4,000,000.00 Seed
Forager $3,000,000.00 Seed

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