San Francisco Equity Partners

About The Fund

San Francisco Equity Partners (SFEP) is a private equity firm that invests in lower middle market businesses within the consumer sector value chain. Their focus lies predominantly in the realms of beauty & personal care, food & beverage, health & wellness, household, outdoor & recreation, and pet care. They target companies that not only seek financial capital but also need hands-on, operationally-focused investment partners. As an extension of a company's management team, SFEP provides deep consumer domain expertise, strategic and operational guidance, a broad network of relationships, and industry resources. They engage in equity investments ranging between $15 million to $40 million in businesses with revenues of $15 million to $100+ million and EBITDA from $3 million to $15+ million, favoring control or significant minority investments. Their hands-on partnership involves working proactively with founders and management teams to develop the vision, organization, and infrastructure needed to drive sustainable growth while preserving the company's culture and authenticity. SFEP's proficiency in building consumer brands and companies that support those brands, such as manufacturers and service providers, equips them with a comprehensive view of the consumer value chain. Their portfolio includes a selection of current investments such as Agility Retail Group, Brazi Bites, Brumate, Jane Iredale, Rustic Bakery, SV Labs, and Xceed Foodservice Group, along with various realized investments. The team is composed of experienced professionals with backgrounds in private equity, corporate finance, and operational management. Their leadership is actively involved in guiding partner companies, and each member brings a wealth of knowledge to facilitate the growth and success of invested businesses.