Rivet Ventures

About The Fund

Rivet Ventures is a venture capital firm that focuses on investing in companies operating in women-led markets where aspects such as female usage, decision-making, and purchasing play a significant role in the growth of the company. With assets under management amounting to $50,000,000, Rivet Ventures operates primarily within the software industry, including SaaS, web marketplaces, and online social platforms. Founded in 2003 and based in San Francisco, California, their investment range lies between $200,000 and $20,000,000, with a sweet spot of approximately $500,000 for investments. The fund specializes in various stages of company development, offering support for seed, pre-seed, and Series A funding rounds. Their investment thesis revolves around the belief that the best opportunities arise from underappreciated sectors that bear potential for recognition and appreciation over time, particularly those that conventional investors tend to overlook. They argue that the consumer sector, especially businesses targeting the female demographic, remains vastly untapped despite consumer-facing firms being a profitable venture space for over fifteen years. Rivet Ventures emphasizes their commitment to social utility by supporting quality companies struggling to attract traditional investments. Their diverse team offers experience in entrepreneurship, venture investing, and leveraging an extraordinary LP base to aid portfolio companies. They provide a broad scope of support, from future financing structuring, user interface optimization, hiring strategies, business development deals, to careful consideration of entrepreneurs' ideas. They aim to offer resources and capital beyond what typical venture avenues on Sand Hill Road provide, targeting companies that deliberately focus on addressing the needs of the female market to capture this significant 'dark matter' segment.