Poplar Ventures

About The Fund

Poplar Ventures is a private equity fund headquartered in Gooimeer 2-35, Naarden, NL-1411 DC, Netherlands, with a focus on nurturing great technology companies in middle America. They specialize in investing equity contributions in businesses operating within various sectors such as Software (Web Marketplace SaaS, etc.), Business Solutions, HealthTech (and Fitness), Medical Devices (and Hospital Services), Healthcare (and Wellness), and Consumer industries. With its expertise rooted in Seed, Startup, Early Stage, and Series A investments, the fund prioritizes companies that have reached at least $1 million in annualized recurring revenue, reflecting a clear customer traction and stable operating characteristics. However, they maintain a keen interest in cultivating pre-existing relationships with entrepreneurs, indicating a preference for being involved early in a company's growth journey. Poplar Ventures commits to funding ranges between $100,000 and $5,000,000, with a 'sweet spot' investment of around $1,500,000, managing assets worth $1 billion. Their investment thesis revolves around backing companies that deliver B2B software technology services over the cloud using a subscription-based business model. The solutions they invest in don't necessarily have to be pioneering, but should provide a unique opportunity to break new ground in emerging markets or disrupt established ones. They value enterprises rooted in middle America for their pragmatism and are open to capital-efficient business growth. Founded and managed by John H. Willmoth, with over three decades of corporate development and investment experience, Poplar Ventures leverages its network, that includes investment advisory partners with firsthand experience in scaling technology-based companies, to assist portfolio companies in attaining outsized growth. They emphasize a culture of tenacity, adaptability, execution, and authenticity and aim to work closely with invested companies throughout their journey to solve challenges and achieve success.