Pop Capital

About The Fund

Pop Capital is a private equity firm that specializes in investments in legacy luxury brands, especially those catering to high net-worth individuals. With a base in New York and a regional office in London, they focus on brands that are not only valued for their balance sheets but also for their unique spirit and identity. These brands are characterized by high-quality products or services, a dedicated customer base, and the potential for significant growth through expansion in various categories, customer segments, or product lines. Pop Capital is renowned for this integrated approach that transcends traditional market understanding by the private equity industry, an approach they term 'Legacy Luxury.' The firm targets smaller, often family-owned companies, with revenues ranging between $10 million to $50 million and an EBITDA of $2 million to $20 million. Given the challenges that come with size, such as the need for a global supply chain, a sales network, and efficient systems, Pop Capital's expertise is critical in this segment to help these brands grow profitably. Additionally, Pop Capital operates a sister company that provides branding, marketing, and strategy consulting services dedicated to understanding and reaching the wealthiest 0.1%. This holistic approach allows Pop Capital to leverage industry insights and branding expertise to enhance the value of its portfolio companies strategically.