Plain Vanilla Investments BV

About The Fund

Plain Vanilla Investments BV is a private equity fund based in Amsterdam, Netherlands, with a focus on supporting business transitions across various industries including Software, IT & TMT, Media, BioTech, Energy, CleanTech, HealthTech & Fitness, Material Science, and Medical Devices & Hospital Services. They specialize in Seed, Startup, and Early Stage investments, bringing an expertise in equity financing. With assets under management of €173 million, their investment range lies between €500,000 and €3,000,000. Plain Vanilla Investments positions itself as a committed investor with a distinct philosophy termed 'Return on Involvement,' which emphasizes the perceived value of active engagement and substantial involvement in the companies they invest in. Their approach is grounded in the belief that such deep involvement can translate into significant returns on investment. The fund is operated by a closely-knit team of entrepreneurial experts, each possessing considerable hands-on experience in business operations, capable of injecting not only capital but also specific know-how and expertise. They cater to mid-market entrepreneurs facing complex transitions such as growth phases, strategic direction alterations, shareholder succession, or turnarounds. Through its active approach, Plain Vanilla aims to offer 'instant experience' during these defining company life cycle moments. Additionally, they maintain a proven track record of fostering growth, strategic transformations, and operational improvements in their portfolio companies. Plain Vanilla Investments advocates a hands-on investment style wherein they 'rather play than watch the game,' reflecting a philosophy that contrasts with the average investment firm's workings and highlighting a commitment to being intricately involved in its investments.