NewQuest Capital Partners

About The Fund

VMG Partners is a private equity firm that specializes in building iconic consumer brands. With an investment philosophy centered on elevating entrepreneurs who are reimagining the consumer experience, VMG has spent nearly twenty years navigating market conditions with the aim to transform visionary companies into household names. VMG's hands-on approach involves investing both financial and human capital in brands and technologies that have the potential to disrupt traditional markets and create new consumer paradigms. Notably, they focus on consumer goods and technologies that people use and interact with daily. VMG Partners actively seeks out BIPOC-founded businesses and provides support through The Parity Collective initiative within their Consumer fund, addressing the challenge of such businesses being over-mentored and under-capitalized. VMG's team prides itself on the relationships it builds with entrepreneurs, leveraging years of experience to offer tactical support and expertise. They believe in diversity of thought and strive to connect individuals from various backgrounds to unlock greater potential. The firm also emphasizes their readiness to support portfolio companies in critical times. Their portfolio includes companies such as Ancient Nutrition, Spindrift, Quest Nutrition, Kosas, and Briogeo. These companies represent VMG's commitment to advancing industries ranging from beauty and wellness to functional food and beverages. Beyond fiscal investment, VMG's culture is geared towards nurturing progressive, diverse, and effective partnerships with the founders and management teams they invest in, aiming to prepare them for successful business outcomes.