Morgan Stanley Private Equity Asia Ltd.

About The Fund

Yellow Wood Partners LLC is a private equity firm with specialization in consumer brands, aiming to take 'The Road Less Traveled' approach in the field of private equity. They concentrate exclusively on investing in the consumer industry, aligning with founder-led, family-owned, or corporate carve-out businesses robustly positioned for growth. By leveraging a combination of investment and operational expertise, the firm offers a targeted investment strategy, focusing on brands within the consumer sector and predominantly engaging in Equity and Debt investment tactics. Yellow Wood Partners allows investments ranging from $50 million to $150 million and actively manages assets estimated at $2.3 billion. With $595 million under their direct command, they exhibit a discerning investment size threshold that aligns with their focused market approach. The firm operates from its headquarters at One International Place, Suite 3420, Boston, MA 02110, though the provided address of 255 State St, 7th Floor, Boston, Massachusetts, is related to their operations. Yellow Wood Partners holds expertise in Expansion and MBO/LBO (Management Buyouts/ Leveraged Buyouts) operations, embodying their commitment to driving growth and fostering positive transformations in their portfolio companies. The firm's investment philosophy hinges on an intimate partnership, working closely with a limited number of portfolio entities to ensure dedicated attention and resource allocation for optimal growth and value creation. They operate with a concentrated portfolio strategy, partnering with no more than 3-5 companies per fund. Their approach encompasses data-driven analytics and operationally intensive initiatives to enhance profitability and equity value. With 59 brands acquired and guided by their Consumer Operating DNA strategy, Yellow Wood seeks to combine deep industry and market research with their investment prowess to identify and enhance the potential of consumer brands from pre-investment to exit. Their focus areas include Beauty and Personal Care, Home, Health and Wellness, Active Lifestyle, Food and Beverage, Pet, Family, as well as Apparel and Accessories. This strategy is executed alongside a network of business owners, sector specialists, and executives, who offer real-time market insights and strategic guidance, adding value through growth initiatives, operational improvements, and acquisitions.